Consumer Insights Specialist

22 hours, 34 minutes ago
Full-time
Mid Level
Data Science and Analytics
Maker Lab

Maker Lab

Maker Lab is a marketing consultancy that specializes in building and running in-house micro agencies in collaboration with clients. Their multidisciplinary teams offer a range of marketing services including data analytics, experiential marketing, CRM...

Professional Services
51-250
Founded 2015

Description

  • Own end-to-end product research, product teardowns, and competitive benchmarking for Consumer Apps and Gen AI features across Southeast Asia.
  • Design and conduct structured market research and product testing in Indonesia, assessing product readiness, performance, and localization quality.
  • Monitor competitor launches and feature rollouts to identify market developments and gaps.
  • Collaborate with research and analytics agencies to translate qualitative and quantitative findings into recommendations.
  • Organize product feedback into structured, shareable insights using coding, low-code, or no-code approaches.
  • Build lightweight workflow automation to improve data collection and reporting.
  • Keep research and reporting aligned with a fast product cadence, including launches approximately every two weeks.
  • Present research findings through clear reports and recommendations for marketing stakeholders.

Requirements

  • 3–4 years of experience in market research, consumer insights, or product marketing, preferably in a technology company or agency serving technology clients.
  • Strong qualitative and quantitative research skills, with a basic understanding of marketing research principles and methodologies.
  • Experience using market research tools and software.
  • Experience with social listening platforms such as Brandwatch, Meltwater, Talkwalker, or similar tools.
  • Ability to monitor digital conversation volume, sentiment shifts, and Share of Voice across Southeast Asian markets.
  • Strong attention to detail and a track record of accurate, rigorous, error-free work.
  • Strong presentation and report-writing skills.
  • Comfort using basic coding, low-code, or no-code tools to organize data and streamline workflows.
  • Experience using AI tools for prompt development and refinement, with sound judgment about when human review is required and adherence to data-privacy policies.
  • Excellent written and spoken English and fluency in Bahasa Indonesia.
  • Portfolio demonstrating research rigor and analytical depth.

Interested in this position?

Apply directly on the company website

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