Principal Growth Marketer

2 weeks, 3 days ago
Full-time
Lead
Marketing and Growth
Tines

Tines

Tines is a smart, secure workflow builder that empowers technical teams to automate processes without code, making security teams more effective and efficient.

Construction & Engineering
51-250
Founded 2018
$96M raised

Description

  • Lead the strategy and execution of paid acquisition across search, social, and emerging channels.
  • Audit and reset paid performance to improve targeting, channel mix, and efficiency.
  • Partner with the paid media agency and RevOps to improve channel performance, funnel visibility, tracking, and reporting.
  • Set targets, measurement, and optimization frameworks to improve cost efficiency, conversion rates, and pipeline contribution.
  • Work with SDR leadership and Pipeline Programs to improve lead-to-opportunity conversion and speed-to-lead.
  • Operationalize intent and behavioral signals into workflows that enrich, prioritize, and activate high-intent accounts.
  • Partner on SEO, website, and programmatic growth initiatives to expand inbound demand capture.
  • Build and optimize lifecycle marketing and onboarding journeys to improve nurturing, activation, and pipeline progression.
  • Own marketing attribution, funnel visibility, and performance measurement strategy in partnership with RevOps.
  • Identify and build growth systems, automation, AI-enabled workflows, and tooling that improve marketing and SDR execution.

Requirements

  • Proven experience owning and scaling paid acquisition in a B2B SaaS environment.
  • Strong track record of improving funnel performance, attribution, and conversion rates.
  • Experience working closely with SDR teams and pipeline generation programs.
  • Experience operationalizing intent data, enrichment, and signal-based workflows.
  • Experience building or optimizing lifecycle marketing and onboarding journeys.
  • Experience working with or implementing marketing attribution and analytics tools.
  • Deep familiarity with modern marketing, data, and automation tooling.
  • Experience applying automation and AI to marketing or GTM workflows.
  • Strong analytical mindset with the ability to translate data into actionable strategies.
  • Ability to operate strategically while remaining hands-on in execution.
  • Comfort working cross-functionally across Marketing, Sales, and RevOps.

Benefits

  • OTE of $188,000 to $230,000 (base + bonus) plus equity.
  • Remote-friendly role with #LI-remote designation.
  • Opportunity to join a company with customers ranging from startups to public companies.
  • A culture that emphasizes learning, growth, curiosity, and integrity.
  • Equal employment opportunity across protected characteristics.

Interested in this position?

Apply directly on the company website

Apply Now

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