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Senior Integrated Growth Marketing Lead

1 day, 13 hours ago
United States
Full-time
Lead
Growth Marketing Manager
Product Management
Apply Now
Airbnb

Airbnb

Airbnb is the world's largest community-driven hospitality company, offering homes and experiences in 191 countries. It is an online marketplace connecting people to unique accommodations and experiences globally.

Hotels, Restaurants & Leisure
5K-10K
Founded 2008
View All Jobs 127

Description

  • Own the Services growth marketing strategy and integrated plan across Paid Search, Social, Display, Engagement/Lifecycle, Affiliates, and Brand.
  • Set and manage channel-level ROAS, CAC, payback, and contribution-margin targets on a weekly basis.
  • Partner with Analytics to design the experimentation framework and make scale or no-scale decisions.
  • Drive budget allocation, reforecasting, and investment cases with Finance.
  • Work with Product and Supply on pricing, offers, and demand acceleration in line with supply-demand balance.
  • Collaborate with Brand and Creative to make Services storytelling effective across paid and owned channels.
  • Build, coach, and develop the Services Growth Marketing team and operating cadence.
  • Represent Services Growth Marketing in executive business reviews and recommend where to invest next.

Requirements

  • 12+ years of growth or performance marketing experience for consumer products.
  • Deep hands-on experience scaling marketplaces, travel, or other multi-sided consumer businesses.
  • Expertise across Paid Social, Display, Search/SEO, CRM/Lifecycle, and Affiliates.
  • Track record of meeting aggressive ROAS, CAC, payback, and LTV goals at scale.
  • Experience scaling emerging businesses or zero-to-one growth functions in fast-paced, startup-like environments.
  • Strong performance measurement experience, including incrementality, MMM, MTA, and geo experiments.
  • Strong commercial instincts with the ability to think in unit economics and contribution margin.
  • Proven people leadership experience building and developing integrated and/or channel teams.
  • Executive presence and the ability to influence senior cross-functional leaders.
  • Remote-friendly with PST working hours required and quarterly travel for off-sites and market visits.

Benefits

  • Base salary range of $196,000 to $245,000 USD.
  • Eligible for bonus compensation.
  • Eligible for equity.
  • Eligible for benefits.
  • Employee Travel Credits.
  • Remote-eligible role.
  • Occasional office or offsite attendance as needed.

Interested in this position?

Apply directly on the company website

Apply Now

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