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Growth Marketing Manager, SEM

2 weeks, 2 days ago
Canada
Full-time
Lead
Growth Marketing Manager
Marketing and Growth
Generative AI SEM
Apply Now
Thumbtack

Thumbtack

Thumbtack is a platform that connects individuals with local professionals for a wide range of services, from house painting to personal training. By answering a few questions, users receive quotes from qualified professionals, making it easy to compar...

Construction & Engineering
1K-5K
Founded 2009
$698M raised
View All Jobs 40

Description

  • Execute and improve Thumbtack’s paid search strategy to identify new opportunities for customer and pro growth.
  • Manage, optimize, and scale the SEM program across Google and Microsoft while meeting KPI targets.
  • Develop and run an experimentation roadmap for ad copy, keywords, bidding, and related campaign elements.
  • Partner with data science, analytics, and engineering teams to build automation and scalable tools.
  • Own tracking, attribution, and performance measurement using in-house and third-party data.
  • Work with the broader Growth Marketing team to build effective full-funnel marketing programs.
  • Collaborate with engineering to build data pipelines that support bid automation and ad creation at scale.
  • Support calculation of lifetime value targets with Data Science.

Requirements

  • 8+ years of experience in paid digital advertising with a proven record of improving and scaling ad programs against conversion volume and efficiency goals.
  • Demonstrated experience improving SEM performance through testing, optimization, automation, and creative.
  • Experience managing relationships with a large portfolio of ad vendors and partners.
  • Ability to define and execute a 6-12 month roadmap with aggressive milestones.
  • Experience with TROAS and LTV bidding.
  • Strong data analytics skills, including pivot tables, VLOOKUPs, and basic modeling.
  • Strong fluency with generative AI and automation tools, with experience integrating them into day-to-day SEM execution and analysis.
  • Experience working across Google and Microsoft SEM platforms.

Benefits

  • Remote-first role, indicated by #LI-Remote.
  • Expected salary range of $97,800.00 - $126,500.00 for candidates living in Ontario and British Columbia.
  • Commitment to equal opportunity employment and non-discrimination.
  • Reasonable accommodation support for individuals with disabilities during the application process.
  • Candidate safety protections, including a policy against requests for money, banking information, or SSNs during hiring.

Interested in this position?

Apply directly on the company website

Apply Now

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