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International Commercial Strategy Lead (gn) - ESN

1 month, 1 week ago
United Kingdom, Germany, Netherlands
Full-time
Lead
Marketing Strategist
Sales and Business Development
Apply Now
The Quality Group

The Quality Group

The Quality Group develops and scales brands focused on nutrition, performance, and wellbeing, aiming to create scientifically sound and effective solutions that enhance everyday life and help individuals achieve their health and wellness goals.

Health Care Providers & Services
View All Jobs 25

Description

  • Define market entry strategies across channels, key accounts, and categories for new European markets.
  • Build and maintain a focused A-assortment that balances hero SKUs with local market and retailer needs.
  • Set promotional guardrails, including pricing, promotion depth, and trade investment, to protect brand equity and commercial performance.
  • Develop scalable in-store activation playbooks and channel-specific toolkits for sales teams.
  • Translate strategy into practical sell-in materials, assortment rationale, and promotional frameworks.
  • Define KPIs such as distribution, sell-through, and promo ROI, and manage the review cadence across markets.
  • Act as the main interface between the Germany-based brand team and international markets to ensure alignment.
  • Partner closely with local sales leads to execute market-specific commercial plans.
  • Adapt the German go-to-market playbook to local market dynamics without reinventing the core strategy.

Requirements

  • 8+ years of experience across key account management, category management, and trade marketing.
  • Experience in sports nutrition, FMCG, or consumer health is preferred.
  • Strong key account management experience with ownership of major retail or wholesale accounts.
  • Experience with JBP negotiations and end-to-end trade term management.
  • Proven use of category management tools such as range reviews, planogram development, shopper insights, and space-to-sales optimization.
  • Deep trade marketing experience across activation planning, promotional architecture, sell-in materials, and in-store execution.
  • Experience working across multiple European markets and adapting strategies to local conditions.
  • Fluency in English.
  • German or another European language is a strong plus.
  • Ability to travel across European markets and visit the Hamburg headquarters around 1-2 times per month.

Benefits

  • Flexible working hours and remote work options.
  • 50% employee discount on products.
  • Subsidy for E-gym Wellpass, or Classpass in the Netherlands and UK.
  • Workation option.
  • Corporate benefits, available in Germany.
  • 28 days of vacation per year.
  • Opportunity for ongoing professional growth and increased responsibility.

Interested in this position?

Apply directly on the company website

Apply Now

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