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Director, Marketing Analytics

6 hours, 8 minutes ago
United States
Full-time
Executive
Data Analyst
Data Science and Analytics
Google Tag Manager Looker Power BI Salesforce Snowflake SQL Tableau
Apply Now
The Princeton Review

The Princeton Review

The Princeton Review specializes in providing comprehensive online test preparation and tutoring services for a variety of standardized exams, including the SAT, ACT, and graduate school entrance tests, helping students achieve their academic and caree...

Diversified Consumer Services
1001-5000
Founded 1981
View All Jobs 5

Description

  • Track CAC, LTV, ROI, payback periods, retention, churn, and sales-funnel performance by channel.
  • Identify high-quality lead sources, conversion bottlenecks, retention drivers, and opportunities to improve unit economics.
  • Own marketing analytics, sales-funnel reporting, customer-retention dashboards, and executive reporting.
  • Manage the marketing technology stack and integrations, including Braze, Salesforce, and tracking tools.
  • Establish consistent revenue metrics across marketing, sales, and customer success functions.
  • Recommend data-informed pricing, positioning, channel, and retention strategies.
  • Partner with marketing, sales, customer success, product, and finance leaders on revenue initiatives.
  • Identify and help implement at least five analytics-driven initiatives to improve unit economics.
  • Hire, develop, and establish career paths and best practices for a team of 3–5 analytics professionals.
  • Reduce manual reporting and make analytics central to revenue decision-making.

Requirements

  • 7–10+ years of analytics experience, including marketing analytics and revenue metrics.
  • Strong SQL and data-visualization skills with Tableau, Looker, or Power BI.
  • Deep knowledge of marketing funnels, attribution, channel analytics, and customer journeys.
  • Expertise in SaaS metrics, including CAC, LTV, cohort retention, churn, and payback period.
  • Hands-on experience with marketing technology such as Braze, Salesforce, and Google Tag Manager.
  • Experience with sales-funnel and CRM analytics.
  • Ability to translate complex data into actionable recommendations for non-technical stakeholders.
  • Leadership experience managing analytics teams.
  • SaaS or subscription-business experience (preferred).
  • Experience with customer segmentation, cohort analysis, predictive analytics, forecasting, growth marketing, experimentation, or data warehouses such as Snowflake or Redshift (preferred).

Benefits

  • Competitive salary commensurate with experience and skills.
  • US pay range of $150,000–$175,000.
  • Remote flexibility to work from anywhere in the United States with a fully distributed team.
  • Opportunity to build and develop an analytics team.

Interested in this position?

Apply directly on the company website

Apply Now

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