SEO & Performance Content Lead

1 month, 2 weeks ago
Full-time
Lead
Technical Writing and Documentation
Thatch

Thatch

Thatch is a health benefits platform that combines financial technology and insurance services. Founded in October 2021 by Chris Ellis and Adam Stevenson, the company is based in San Francisco, with additional offices in New York and Austin. Thatch's mission is to decouple health insurance from employment, allowing businesses to offer personalized healthcare experiences to their employees. The platform serves as a Third-Party Administrator (TPA) and specializes in Individual Coverage Health Reimbursement Arrangements (ICHRA). Thatch simplifies health benefits administration by enabling employers to set tax-free healthcare budgets, which employees can use to select their own health insurance plans and additional benefits like mental health support and wellness programs. The company also provides a Visa debit card for employees to manage their healthcare spending easily. Thatch primarily targets small to mid-sized businesses and startups, offering a streamlined setup process and tools to help employers manage healthcare budgets effectively. With significant investor backing, Thatch is positioned to enhance the healthcare experience for businesses and their teams.

information technology & services
51-200
Founded 2021
$84M raised

Description

  • Own SEO strategy across technical SEO, content, AI search, and organic acquisition.
  • Develop content strategies that answer buyer questions and drive qualified traffic.
  • Build and scale the SEO function, including hiring and leading the team over time.
  • Partner with Engineering to improve site architecture, performance, and technical SEO.
  • Build AI-enabled workflows for research, content creation, optimization, and measurement.
  • Establish editorial standards that balance quality with speed.
  • Measure organic traffic, pipeline, and revenue performance and use insights to refine strategy.
  • Partner with Product Marketing, Brand, Legal, and Sales to publish accurate, high-impact content.

Requirements

  • Built or significantly scaled an SEO program.
  • Deep knowledge of technical SEO, content strategy, and AI search.
  • Experience leading SEO for a B2B SaaS or similarly complex business.
  • Experience using AI tools to improve research, content creation, and operational efficiency.
  • Comfort partnering closely with Engineering and Design teams.
  • Experience hiring or managing teams, agencies, or contractors.
  • Track record of connecting SEO investments to business outcomes.
  • Comfort operating in ambiguity and building processes from scratch.
  • Built SEO from an early-stage foundation (preferred).
  • Grew organic acquisition in a competitive B2B market (preferred).
  • Built AI-native workflows for SEO and content operations (preferred).
  • Deep technical SEO expertise across site architecture, schema, and Core Web Vitals (preferred).
  • Experience with AI search, AI Overviews, or answer engines (preferred).

Benefits

  • Estimated compensation range of $160,000–$210,000 USD.
  • Fully distributed work environment.
  • Early-stage company with a high-velocity team.
  • Thoughtful, rigorous, and efficient interview process.
  • Most candidates complete the hiring process within three weeks.

Interested in this position?

Apply directly on the company website

Apply Now

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