Email Marketing Specialist

3 weeks, 4 days ago
Full-time
Mid Level
Marketing and Growth
TEST

TEST

TEST is a company that provides innovative products and services to enhance the home living experience. With a focus on technology and convenience, TEST aims to revolutionize the way people interact with their living spaces.

Industrial Conglomerates
1-10

Description

  • Develop and execute email campaigns supporting sales, product launches, promotions, and customer retention.
  • Plan campaign calendars in advance and align email content with broader marketing initiatives.
  • Build, manage, and update automation workflows in Klaviyo, including welcome, cart abandonment, post-purchase, and re-engagement flows.
  • Collaborate with design and content teams to create visually appealing, on-brand email templates.
  • Segment audiences using purchase history, browsing behavior, and other customer data to deliver personalized campaigns.
  • Analyze campaign performance using metrics such as open rates, click-through rates, conversion rates, and revenue per recipient.
  • Run A/B tests to improve subject lines, designs, and email content.
  • Ensure email content matches brand voice, showcases furniture collections, and is accurate for each region.
  • Stay current on email marketing and e-commerce trends to keep strategies effective and innovative.
  • Maintain compliance with GDPR, CAN-SPAM, and other email regulations.

Requirements

  • 3 years of experience in an email marketing role, preferably in eCommerce or retail.
  • Proven experience in email marketing, preferably in the e-commerce industry.
  • Expertise in Klaviyo, including segmentation, automation, dynamic content blocks, and reporting.
  • Strong understanding of email marketing best practices, trends, and analytics.
  • Proficiency with e-commerce platforms such as Shopify, WooCommerce, or similar, and their integration with Klaviyo.
  • Ability to analyze data and turn insights into actionable strategies.
  • Excellent written communication skills to craft compelling, on-brand email copy.
  • Basic design skills using Figma or Canva.
  • Detail-oriented, organized, and able to manage multiple campaigns simultaneously.
  • Strong communication, interpersonal, problem-solving, and critical thinking skills.
  • Adaptable and able to work in a fast-paced, dynamic environment.
  • Passion for furniture and home design is a plus.

Interested in this position?

Apply directly on the company website

Apply Now

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