Sports Director

12 minutes ago
Full-time
Senior
Operations
TEGNA

TEGNA

TEGNA is a leading media company in the U.S. with a strong focus on serving communities through empowering stories, impactful investigations, and innovative marketing services. With 64 television stations in 51 markets, TEGNA reaches a significant port...

Media
5K-10K
Founded 2015

Description

  • Lead WWL Louisiana's sports content strategy across television, streaming, digital, and social platforms.
  • Identify opportunities to increase audience engagement through innovative storytelling and original programming.
  • Collaborate with newsroom leadership to integrate sports coverage into major news events when appropriate.
  • Develop long-term coverage plans for major sporting events, seasons, playoffs, championships, and breaking sports news.
  • Serve as the primary sports anchor for assigned newscasts and live coverage.
  • Deliver accurate, engaging sports reports and conduct live interviews with athletes, coaches, and community leaders.
  • Produce enterprise and original stories, including exclusive content for WWL+, WWLTV.com, and social media.
  • Create short-form video and digital-first content optimized for audience engagement.
  • Participate in streaming specials, live digital coverage, and sports-focused programming.
  • Represent WWL Louisiana at community events and build relationships with regional sports organizations, schools, universities, and professional teams.

Requirements

  • Minimum 5 years of sports reporting and anchoring experience.
  • Exceptional live reporting and storytelling skills.
  • Strong editorial judgment and commitment to journalistic ethics.
  • Experience producing content for digital and social platforms.
  • Excellent writing, interviewing, and communication skills.
  • Ability to work flexible hours, including nights, weekends, holidays, and travel as required.
  • Familiarity with ENPS, Edius, or similar newsroom systems preferred.
  • Established social media presence with demonstrated audience engagement.

Benefits

  • Two medical plan options through Blue Cross Blue Shield of Texas for full- and part-time employees.
  • Dental and vision coverage, plus fertility, surrogacy, and adoption assistance.
  • Disability and life insurance.
  • 401(k) with company match up to the first 4% of pay, 100% vested from day one.
  • Nine free virtual doctor appointments through Teladoc and 12 free annual therapy sessions through Spring Health for employees and eligible family members.
  • Generous PTO and nine paid holidays per year.

Interested in this position?

Apply directly on the company website

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