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Product Owner - CTV Monetization

1 month ago
United States
Full-time
Mid Level
Product Owner
Product Management
Amplitude Confluence Figma JIRA
Apply Now
TEGNA

TEGNA

TEGNA is a leading media company in the U.S. with a strong focus on serving communities through empowering stories, impactful investigations, and innovative marketing services. With 64 television stations in 51 markets, TEGNA reaches a significant port...

Media
5K-10K
Founded 2015
View All Jobs 24

Description

  • Own and prioritize the product backlog for monetization and growth features, balancing revenue impact, platform constraints, and delivery timelines.
  • Translate Ad Sales goals, Marketing campaign needs, and revenue data into clear user stories and acceptance criteria.
  • Lead full-stack product teams across product, design, engineering, and QA to deliver measurable revenue and audience growth outcomes.
  • Partner with Ad Sales, Marketing, and Product Leadership to plan and execute roadmap goals through agile scrum ceremonies.
  • Define and maintain the measurement framework for monetization features, including yield, fill rate, CPM, and acquisition conversion metrics.
  • Design, launch, and interpret A/B tests for acquisition flows, registration prompts, and conversion funnels.
  • Contribute to product strategy and roadmap planning focused on AVOD, sponsorship formats, and paid acquisition efficiency.
  • Improve team processes to increase velocity, quality, and commercial impact.
  • Communicate launch readiness, tradeoffs, dependencies, risks, and performance results to stakeholders.
  • Analyze ad product and acquisition funnel performance to identify improvements with measurable revenue impact.

Requirements

  • 3–5 years of product management experience with ownership of business-outcome-driven roadmaps.
  • Experience working in fast-paced environments with multiple concurrent stakeholder relationships.
  • Ability to collaborate effectively across Product, Sales, and Marketing functions.
  • Strong written and verbal communication skills for both Ad Sales and Engineering audiences.
  • Commercial mindset with a bias toward measurable outcomes over feature output.
  • Strong planning, organizational, and attention-to-detail skills; able to multitask and work well under pressure.
  • Ability to negotiate competing priorities across business partners and support healthy team dynamics.
  • Hands-on knowledge of CTV and streaming ad-serving platforms and ad operations concepts.
  • Experience building or improving AVOD ad experiences and sponsorship formats in streaming or Connected TV environments.
  • Practical understanding of user acquisition funnels, including deep linking, paid campaign attribution, and conversion rate optimization.
  • Experience with A/B testing and experimentation platforms such as LaunchDarkly.
  • Proficiency with analytics platforms such as Amplitude or equivalent tools.
  • Deep knowledge of Atlassian tools including Jira, Jira Product Discovery, and Confluence.
  • Experience with Figma and MS 365 Suite including Teams, Excel, Word, and PowerPoint.
  • Familiarity with streaming ad delivery concepts such as DAI, SSAI/CSAI, VAST, and VMAP.
  • Knowledge of industry trends in CTV monetization, including AVOD, programmatic, sponsorship, and dynamic ad insertion.

Benefits

  • Pay range of $110,000 to $140,000 USD.
  • Comprehensive medical coverage through Blue Cross Blue Shield of Texas for full- and part-time employees.
  • Dental and vision care coverage.
  • Fertility, surrogacy, and adoption assistance.
  • Disability and life insurance.
  • 401(k) plan with company match of 100% on contributions up to the first 4% of pay, vested from day one.
  • Nine free virtual doctor visits per year through Teladoc and 12 free annual therapy sessions through Spring Health.
  • Generous paid time off plus nine paid holidays per year.

Interested in this position?

Apply directly on the company website

Apply Now

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