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Brand Marketing Manager Action/Shooter Portfolio

3 hours, 1 minute ago
United Kingdom
Full-time
Senior
Marketing Manager
Marketing and Growth
Influencer Marketing Social Media Marketing
Apply Now
Team17 Digital LTD - The Spirit Of Independent Games

Team17 Digital LTD - The Spirit Of Independent Games

Team17 is a leading independent games label and developer, supporting indie developers worldwide with a unique range of services.

Internet Software & Services
251-1K
Founded 1990
View All Jobs 2

Description

  • Build and manage brand strategy for multiple games, including positioning, brand framework, tone of voice, and visual identity.
  • Develop a compelling product truth, unique selling points, and market positioning for each title.
  • Use player, brand, and market insights to inform development and marketing decisions.
  • Create comprehensive go-to-market strategies spanning pre-launch awareness, launch, and live operations.
  • Develop integrated campaign plans with social, influencer, PR, community, lifecycle, and paid media specialists.
  • Lead campaign kick-off meetings and align stakeholders on objectives, messaging, and timing.
  • Brief, manage, and approve marketing assets with internal creative teams and external agencies.
  • Manage marketing budgets, track spend, and optimise resource allocation for maximum impact and return.
  • Monitor campaign performance against KPIs and use results to improve in-flight activity and future planning.
  • Partner with community managers, producers, developers, and internal teams to keep marketing aligned across the business.

Requirements

  • Experience in brand marketing, with the ability to build brand frameworks from scratch and translate brand strategy into execution.
  • Demonstrable experience planning and executing go-to-market campaigns across multiple marketing disciplines and channels.
  • Experience in the games industry, whether with a publisher, developer, or specialist agency.
  • A genuine passion for games and strong knowledge of the gaming landscape.
  • Proven ability to manage multiple projects and priorities simultaneously under pressure and to deadlines.
  • Strong strategic thinking with the ability to balance big-picture vision and detailed execution.
  • Excellent written and verbal communication skills, with the ability to tailor messages to different audiences.
  • Strong stakeholder management and influencing skills in complex, multi-party environments.
  • Analytical mindset with comfort using performance data to interpret results and guide decisions.
  • Preferred experience working directly with external development studios, player research methodologies, insight tools, and creative agency or production relationships.

Interested in this position?

Apply directly on the company website

Apply Now

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