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Middle Product Marketing Expert

6 hours, 22 minutes ago
Malta, Ukraine, Cyprus
Full-time
Mid Level
Product Marketing Manager
Product Management
Email Marketing Figma Google Analytics HubSpot SEM SEO Social Media Marketing
Apply Now
Symphony Solutions

Symphony Solutions

Symphony Solutions is a Cloud and Agile transformation company headquartered in the Netherlands, with delivery centers in Ukraine, Poland, Macedonia, and The Netherlands. Founded in 2008, the company is now 600 people with over 35 international clients...

Internet Software & Services
251-1K
Founded 2008
View All Jobs 3

Description

  • Develop and execute go-to-market strategies for BetSymphony and BetHarmony.
  • Conduct market and competitor research in the iGaming and AI technology space to identify trends and customer needs.
  • Create product positioning and messaging for B2B audiences including operators, partners, and affiliates.
  • Collaborate with product management and development teams to align marketing plans with product features and roadmaps.
  • Plan, create, and manage digital marketing campaigns across web, social media, email, and paid ads to drive awareness and qualified leads.
  • Use AI tools to support content creation, campaign personalization, and performance tracking.
  • Develop and maintain marketing collateral such as product decks, one-pagers, case studies, videos, and white papers.
  • Support the sales team with product materials, presentations, demos, and competitive insights.
  • Measure, analyze, and report on campaign performance and recommend optimizations to improve ROI.
  • Manage website content updates and coordinate with design teams on visuals, landing pages, and promotional assets.
  • Participate in product launches, webinars, and industry events to strengthen brand visibility.

Requirements

  • 3+ years of experience as a Product Marketing Specialist, Digital Marketing Expert, or in a similar role.
  • Experience in B2B marketing within the iGaming industry.
  • Upper-intermediate or higher level of English, both written and spoken.
  • Strong understanding of digital marketing channels and tactics, including SEO, SEM, social media, email, and PPC.
  • Experience with marketing analytics tools such as Google Analytics, HubSpot, Taboola, or similar platforms.
  • Proven ability to plan and execute marketing campaigns in B2B or tech environments.
  • Experience using AI tools for analytics, reporting, and content generation.
  • Strong research and analytical skills with the ability to translate insights into marketing actions.
  • Project management experience with the ability to handle multiple initiatives simultaneously.
  • Familiarity with US and EU digital marketing practices and audience specifics.
  • Excellent communication and collaboration skills.
  • Bachelor’s degree in Marketing, Business, or a related field (preferred).
  • Knowledge of sportsbook or casino platform products (preferred).
  • Certifications in Product Marketing or Digital Marketing (preferred).
  • Familiarity with design tools such as Figma, Canva, or Adobe Suite (preferred).
  • Understanding of SEO principles, marketing automation, and A/B testing (preferred).

Interested in this position?

Apply directly on the company website

Apply Now

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