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Head of Commercial Strategy, Pulse

4 months ago
United States
Full-time
Lead
Business Development
Sales and Business Development
Apply Now
SWORD Health

SWORD Health

SWORD Health provides AI-powered digital physical therapy solutions designed to prevent pain, support recovery, and enhance overall health, while also aiming to transform the rehabilitation industry through innovative technology and clinical oversight.

Health Care Providers & Services
251-1K
Founded 2015
$324M raised
View All Jobs 18

Description

  • Define and own Pulse’s category narrative and market positioning in AI-powered cardiometabolic care.
  • Build and maintain competitive intelligence on major cardiometabolic and digital health competitors.
  • Develop differentiated messaging by buyer persona, including health plans, employers, brokers/consultants, and platform partners.
  • Create thought leadership content such as white papers, webinars, op-eds, conference presentations, and panel appearances.
  • Generate qualified pipeline through relationship-driven business development, strategic partnerships, conferences, and thought leadership.
  • Leverage a deep network across health plans, brokers, consultants, employer coalitions, and industry associations to create warm introductions and open doors.
  • Develop sales enablement assets including battle cards, objection handling guides, RFP frameworks, case studies, ROI models, and pitch narratives.
  • Support active opportunities with upstream deal strategy, competitive positioning, win/loss analysis, and finalist presentations.
  • Design the strategic playbook for transitioning existing Sword clients into the full Pulse cardiometabolic solution and driving cross-sell and upsell growth.
  • Serve as the voice of the market inside product discussions, translating buyer needs and competitive gaps into product strategy inputs.
  • Partner with product, clinical, and data teams to align roadmap, evidence generation, and product packaging with market needs.
  • Own or heavily influence PBM partnership strategy, including prior authorization programs, step therapy integration, and formulary-linked preferred status.
  • Represent Pulse externally at conferences and with analysts, consultants, influencers, and industry organizations to build credibility and awareness.

Requirements

  • 10-15 years of experience in healthcare strategy, commercial strategy, product marketing, or business development within digital health, health plans, benefits consulting, or healthcare technology.
  • Deep, established relationships across the health plan, broker/consultant, and employer benefits ecosystem.
  • Proven track record of positioning a product or solution as a category leader in a competitive healthcare market.
  • Experience competing against established digital health solutions and winning in the cardiometabolic space.
  • Strong understanding of health plan and employer purchasing processes, including RFP cycles, broker/consultant influence, medical director criteria, and benefits committee decision-making.
  • Exceptional storytelling and communication skills, including the ability to speak at industry events and create persuasive written materials.
  • Ability to translate market intelligence into product strategy recommendations and commercial positioning.
  • Comfort operating at the intersection of product, marketing, and sales without directly managing a function.
  • Familiarity with PBM dynamics, pharmacy benefit design, prior authorization, step therapy, and formulary decision-making, or ability to learn quickly.
  • Self-starter who thrives in ambiguity and can build a function from scratch in a fast-moving environment.
  • This is an individual contributor role with influence-based impact rather than team management.
  • Preferred: direct experience in cardiometabolic, diabetes, hypertension, or GLP-1 care.
  • Preferred: recognized thought leadership or speaking experience in digital health or healthcare innovation.
  • Preferred: experience at high-growth health tech companies disrupting or creating a product category.
  • Preferred: understanding of AI-native healthcare products and the ability to explain technical differentiation to non-technical buyers.
  • Preferred: experience with outcomes-based or value-based pricing models.
  • Preferred: background in management consulting, health plan strategy, or benefits consulting.
  • Preferred: direct experience working with PBMs or pharmacy benefit strategy.
  • Preferred: proficiency using AI tools for research, content creation, and competitive analysis.

Benefits

  • Compensation range of $262,500 to $412,500 per year, including base, variable pay, and equity.
  • Equity shares.
  • Comprehensive health, dental, and vision insurance.
  • Life and AD&D insurance.
  • Supplemental insurance benefits, including accident, hospital, and critical illness coverage.
  • Health Savings Account (HSA).
  • Discretionary PTO plan and paid company holidays.
  • Parental leave.
  • 401(k) plan.
  • Flexible working hours and a remote-first work environment.
  • Free digital therapist for you and your family.

Interested in this position?

Apply directly on the company website

Apply Now

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