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Freelance Performance Marketing Creative Strategist

30 minutes ago
Anywhere
Freelance
Senior
Digital Marketing Manager
Design and User Experience
TikTok
Apply Now
Superside

Superside

Superside is an always-on design company that provides frictionless, delightful design at warp speed for marketing and creative teams. They offer a creative subscription service used by top brands to access a global team of designers, ensuring quality ...

Media
251-1K
Founded 2015
$35M raised
View All Jobs 19

Description

  • Advise on current paid social trends, including formats, platform shifts, and what is working now versus prior periods.
  • Recommend channel strategy for how brands should show up across paid social.
  • Adapt large brand campaigns for paid placements by determining what to change, cut, reshoot, or recut for different formats.
  • Improve creative briefing so teams receive tighter, performance-informed briefs that still protect brand integrity.
  • Advise on testing and creative automation to structure scalable creative experimentation with variants, hooks, and faster iteration.
  • Translate between brand stakeholders and creative teams to connect performance goals with creative execution.
  • Help break hero campaign assets into multiple paid social variations for different placements and formats.
  • Speak to campaigns owned end-to-end, from creative strategy through paid social execution and iteration.

Requirements

  • Experience in creative or content strategy with hands-on paid social experience across Meta, TikTok, Google Display, and YouTube.
  • In-house experience at a brand; agency-only backgrounds are not a fit.
  • A track record of owning or heavily influencing paid social creative strategy, not just executing someone else's brief.
  • Experience producing hundreds of ads per month at scale.
  • Ability to communicate effectively with both senior brand leaders and creative teams.
  • Experience operating at the intersection of brand creative strategy and paid social performance.
  • Comfort working on a freelance basis.
  • Strong evidence of end-to-end campaign ownership from strategy through iteration.

Interested in this position?

Apply directly on the company website

Apply Now

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