Business Intelligence Lead, Performance Marketing

1 hour, 18 minutes ago
Full-time
Lead
Business Intelligence
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014

Description

  • Own the reporting infrastructure and dashboarding for assigned business verticals end to end.
  • Partner with Yield, Paid Media, and Account Management teams to uncover trends and business opportunities.
  • Conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance.
  • Audit existing reporting, identify inconsistencies, and build a roadmap to standardize dashboards and data sources.
  • Translate business context into actionable analytics that support decision-making and self-service reporting.
  • Develop and maintain complex LookML models or equivalent BI models in Power BI or Tableau.
  • Deliver accurate ad hoc analyses with clear business context and recommendations.
  • Build trusted relationships with stakeholders through proactive communication and analytical partnership.
  • Support data literacy by creating reporting that is adopted, understood, and used by the business.

Requirements

  • Minimum 7 years of experience in business intelligence or analytics.
  • Direct exposure to performance marketing or affiliate marketing.
  • Expert SQL skills and comfort working with unstructured, complex data.
  • Experience building reporting from pipeline to dashboard and working with messy third-party data.
  • Advanced LookML development experience or equivalent experience in Power BI or Tableau.
  • Ability to own reporting end to end and understand downstream impacts of model changes.
  • Strong business curiosity and willingness to learn the underlying business before building analyses.
  • Ability to communicate insights clearly to different audiences.
  • Preferred candidates have partnered closely with business teams to identify trends and inform decisions that moved the business.

Benefits

  • Base salary of $120,000 to $150,000 per year, paid semi-monthly.
  • Profit-sharing bonus included in total compensation.
  • Competitive benefits package.
  • Remote-first work environment.
  • Performance-based compensation growth after hire.
  • Equal employment opportunity commitment and inclusive workplace culture.

Interested in this position?

Apply directly on the company website

Apply Now

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