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Principal Product Manager, Marketing Technology

4 weeks ago
United States
Full-time
Lead
Product Manager
Product Management
Apply Now
SoFi

SoFi

SoFi specializes in providing a comprehensive financial platform that empowers individuals to achieve their financial goals through services such as student loan refinancing, debt consolidation, home buying assistance, and investment opportunities, all...

Capital Markets
1K-5K
Founded 2011
$2900M raised
View All Jobs 85

Description

  • Define and own the vision, strategy, and roadmap for SoFi’s next-generation AI-infused Marketing Technology platform.
  • Lead the shift to AI-powered marketing by automating campaign creation, optimizing decisioning, and enabling real-time personalization at scale.
  • Identify when to build versus buy and shape a modern, flexible, and cost-efficient MarTech stack.
  • Build AI-driven capabilities that improve speed, efficiency, and member experience.
  • Own and drive a multi-year product roadmap from strategy through shipped products with measurable business impact.
  • Partner cross-functionally to align priorities, execute goals, and deliver end-to-end experiences.
  • Communicate strategy, progress, and insights to stakeholders at all levels, including executive leadership.

Requirements

  • Bachelor’s degree in a technical field or equivalent experience.
  • 7–10 years of product management experience, ideally in MarTech or AdTech.
  • Proven track record of building and scaling complex, cross-functional platforms.
  • Experience leveraging AI to drive product innovation and business outcomes.
  • Ability to set strategy and execute in ambiguous, fast-moving environments.
  • Strong cross-functional leadership and influencing skills.
  • Excellent communication skills and executive presence.
  • Data-driven decision making and strong analytical instincts.
  • Deep customer empathy and a strong advocacy for the user.

Benefits

  • Base pay range is provided for the role, with final offer determined by experience, skills, and location.
  • Access to SoFi’s comprehensive and competitive benefits package.
  • Equal employment opportunities for all employees and applicants.
  • Reasonable accommodations are available for candidates with physical or mental disabilities.
  • Remote work is not available from Hawaii or Alaska due to insurance coverage issues.

Interested in this position?

Apply directly on the company website

Apply Now

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