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Principal Product Marketing Manager — Vertical Industries

1 month, 3 weeks ago
United States
Full-time
Lead
Product Marketing Manager
Product Management
Apply Now
Smartsheet

Smartsheet

Smartsheet provides an enterprise work management platform that enables teams to efficiently manage projects, automate processes, and enhance collaboration through a user-friendly interface that combines spreadsheet functionality with advanced workflow...

Internet Software & Services
1K-5K
Founded 2005
View All Jobs 54

Description

  • Lead the development and execution of value strategy for priority vertical industries.
  • Define vertical positioning scope, including target segments, buyer roles, KPIs, and competitor sets.
  • Build quantified vertical value impact models and validate value claims with internal and customer data.
  • Own ICP definition, target account prioritization, and CAPDB updates for each priority vertical.
  • Maintain vertical market intelligence, including win/loss analysis, buyer journey maps, TAM/SAM sizing, and competitive research.
  • Develop messaging guides, sales plays, battle cards, proposal templates, ROI calculators, and other sales-ready enablement assets.
  • Partner with Customer Success, Professional Services, Sales, SDRs, ABM, and Product teams to validate models and support adoption.
  • Translate product capabilities into vertical-specific launch narratives and lead PMM input during launch planning and readiness reviews.
  • Lead and develop PMMs aligned to vertical clusters and establish operating cadences for GTM readiness and accountability.
  • Provide vertical segment inputs to annual planning and help shape GTM architecture, channel strategy, and implementation overlays.

Requirements

  • 10+ years of experience in product marketing, industry marketing, or GTM strategy in B2B SaaS.
  • At least 2 years of experience managing or mentoring other marketers.
  • Direct experience developing value positioning for complex enterprise buyers in one or more priority verticals, preferably Life Sciences, Healthcare, Manufacturing, Government, or Professional Services.
  • Hands-on experience building industry-specific value propositions, ROI models, and use-case messaging based on buyer research.
  • Strong competitive differentiation skills and ability to sharpen positioning around areas of genuine right-to-win.
  • Ability to manage multiple vertical workstreams in parallel with strong operational discipline.
  • Bachelor's degree required.
  • MBA or an advanced degree preferred.
  • Legally eligible to work in the U.S. on an ongoing basis.

Benefits

  • US base salary range of $205,000 to $261,250.
  • Eligible for a market-competitive incentive opportunity.
  • Employer-subsidized medical, vision, and dental coverage for full-time employees.
  • 401(k) match at 50% of contributions up to the first 6% of eligible pay.
  • Monthly stipend to support work and productivity.
  • Flexible Time Away Program plus sick time off.
  • Up to 24 weeks of parental leave.
  • 12 paid holidays per year.
  • Personal paid Volunteer Day.
  • Professional growth and development opportunities, including access to Udemy courses.
  • Company-funded perks including counseling membership, local retail discounts, and a personal Smartsheet account.
  • Teleworking options from any registered U.S. location for role-specific arrangements.

Interested in this position?

Apply directly on the company website

Apply Now

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