Principal Product Marketing Manager — Vertical Industries

1 month, 1 week ago
Full-time
Lead
Product Management
Smartsheet

Smartsheet

Smartsheet provides an enterprise work management platform that enables teams to efficiently manage projects, automate processes, and enhance collaboration through a user-friendly interface that combines spreadsheet functionality with advanced workflow...

Internet Software & Services
1K-5K
Founded 2005

Description

  • Lead the development and execution of value strategy for priority vertical industries.
  • Define vertical positioning scope, including target segments, buyer roles, KPIs, and competitor sets.
  • Build quantified vertical value impact models and validate value claims with internal and customer data.
  • Own ICP definition, target account prioritization, and CAPDB updates for each priority vertical.
  • Maintain vertical market intelligence, including win/loss analysis, buyer journey maps, TAM/SAM sizing, and competitive research.
  • Develop messaging guides, sales plays, battle cards, proposal templates, ROI calculators, and other sales-ready enablement assets.
  • Partner with Customer Success, Professional Services, Sales, SDRs, ABM, and Product teams to validate models and support adoption.
  • Translate product capabilities into vertical-specific launch narratives and lead PMM input during launch planning and readiness reviews.
  • Lead and develop PMMs aligned to vertical clusters and establish operating cadences for GTM readiness and accountability.
  • Provide vertical segment inputs to annual planning and help shape GTM architecture, channel strategy, and implementation overlays.

Requirements

  • 10+ years of experience in product marketing, industry marketing, or GTM strategy in B2B SaaS.
  • At least 2 years of experience managing or mentoring other marketers.
  • Direct experience developing value positioning for complex enterprise buyers in one or more priority verticals, preferably Life Sciences, Healthcare, Manufacturing, Government, or Professional Services.
  • Hands-on experience building industry-specific value propositions, ROI models, and use-case messaging based on buyer research.
  • Strong competitive differentiation skills and ability to sharpen positioning around areas of genuine right-to-win.
  • Ability to manage multiple vertical workstreams in parallel with strong operational discipline.
  • Bachelor's degree required.
  • MBA or an advanced degree preferred.
  • Legally eligible to work in the U.S. on an ongoing basis.

Benefits

  • US base salary range of $205,000 to $261,250.
  • Eligible for a market-competitive incentive opportunity.
  • Employer-subsidized medical, vision, and dental coverage for full-time employees.
  • 401(k) match at 50% of contributions up to the first 6% of eligible pay.
  • Monthly stipend to support work and productivity.
  • Flexible Time Away Program plus sick time off.
  • Up to 24 weeks of parental leave.
  • 12 paid holidays per year.
  • Personal paid Volunteer Day.
  • Professional growth and development opportunities, including access to Udemy courses.
  • Company-funded perks including counseling membership, local retail discounts, and a personal Smartsheet account.
  • Teleworking options from any registered U.S. location for role-specific arrangements.

Interested in this position?

Apply directly on the company website

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