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Director, Product Marketing - Unannounced Project

11 hours, 55 minutes ago
United States
Full-time
Lead
Product Marketing Manager
Product Management
Apply Now
Scopely

Scopely

Scopely is a leading mobile entertainment network that partners with elite developers to create immersive games like 'Star Trek Fleet Command' and 'MARVEL Strike Force,' focusing on community and competition in mobile gaming.

Internet Software & Services
1K-5K
Founded 2011
$998M raised
View All Jobs 4

Description

  • Own and evolve the product marketing strategy for the game in alignment with studio goals, business KPIs, and player needs.
  • Define positioning, messaging, and audience strategy to differentiate the game in a competitive market.
  • Lead brand-building and positioning efforts to improve top-of-funnel performance and long-term player value.
  • Partner directly with the IP holder to ensure marketing strategy, positioning, and creative direction align with brand guidelines and franchise integrity.
  • Collaborate closely with product, user acquisition, and creative teams to ensure cohesive execution and unified messaging.
  • Serve as the product marketing voice in feature planning and live operations decisions.
  • Conduct competitive and audience research to identify market trends, unmet needs, and growth opportunities.
  • Use a test-and-learn approach to validate hypotheses and refine positioning based on player and market insights.
  • Lead, mentor, and develop the product marketing team, fostering continuous improvement and professional growth.

Requirements

  • 8+ years of experience leading marketing strategy.
  • Experience leading brand building, positioning, or repositioning of a large brand.
  • Strong foundation in product marketing with the ability to connect consumer insights, positioning, and go-to-market strategy.
  • Experience blending creative storytelling with a data-driven approach to drive brand resonance and performance outcomes.
  • Deep understanding of key mobile marketing KPIs, player lifecycle strategies, and performance optimization levers.
  • Excellent cross-functional collaboration and communication skills, with the ability to influence without direct authority.
  • High comfort with marketing data and testing frameworks, including what to measure, how to measure it, and how to act on it.
  • Experience working on live games or live service products is implied by the role context.
  • Experience working with a licensor or IP holder is required for direct partnership responsibilities.
  • Remote work within the US is part of the role context.

Benefits

  • Annual base salary range of $161,500 to $238,000 for candidates in CA, CO, NJ, NY, and WA.
  • Eligibility for equity.
  • Eligibility for bonuses.
  • Comprehensive healthcare benefits.
  • Retirement benefits.
  • Pet insurance.
  • Paid holidays and paid Scopely free days.
  • Unlimited paid time off.

Interested in this position?

Apply directly on the company website

Apply Now

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