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Director, Product Marketing

2 hours, 17 minutes ago
United States
Full-time
Executive
Product Marketing Manager
Marketing and Growth
Content Marketing E-commerce
Apply Now
Rithum

Rithum

End to End E Commerce Solutions for Brands & Retailers | Rithum CommerceHub and ChannelAdvisor are now united as Rithum. We empower top brands, suppliers, and retailers with durable, profitable e commerce solutions. Rithum is the hottest place for free...

Internet Software & Services
$13M raised
View All Jobs 30

Description

  • Lead cross-functional go-to-market planning for new product launches, enhancements, and feature updates.
  • Drive market adoption through demand-generation, content marketing, and lifecycle marketing initiatives.
  • Define launch objectives, milestones, and KPIs, and track performance against them.
  • Develop messaging frameworks, competitive positioning, and value propositions for key personas and industries.
  • Ensure consistent product messaging across external channels including web, email, webinars, events, and thought leadership content.
  • Conduct market research, competitive analysis, and client interviews to identify trends and opportunities.
  • Translate market and client insights into recommendations for product roadmaps and GTM priorities.
  • Create enablement materials such as collateral, battle cards, demo scripts, and playbooks.
  • Partner with Sales Enablement to train Sales and Client Success teams on messaging and differentiation.
  • Collect and incorporate feedback from clients, prospects, and partners into product marketing strategy.
  • Develop case studies and client stories that demonstrate product impact and ROI.
  • Build, mentor, and develop a high-performing product marketing team.

Requirements

  • 10+ years of product marketing experience, including at least 5 years in a senior leadership role.
  • Proven success in high-growth SaaS or technology organizations.
  • Experience driving end-to-end go-to-market strategy, messaging, and campaign execution.
  • Strong experience partnering with Marketing teams to create demand generation, thought leadership, and lifecycle content.
  • Ability to work effectively with Product, Sales, and Client Success teams.
  • Strong analytical skills and experience using data to guide strategy and optimize performance.
  • Experience managing and scaling product marketing teams while supporting professional growth.
  • Exceptional stakeholder influence and communication skills across all levels of the organization.
  • Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
  • Experience in a Private Equity-backed organization and familiarity with high-velocity and enterprise SaaS GTM motions preferred.
  • Understanding of SaaS product functionality and buyer needs in e-commerce, retail, or technology preferred.
  • Up to 10% travel required.

Benefits

  • Competitive base salary of $160,000-$245,000 per year.
  • 15% discretionary annual bonus.
  • Medical, dental, and vision coverage with company HSA contributions starting on Day 1.
  • 6% 401(k) match.
  • Generous time off package including PTO, paid holidays, floating holidays, sick days, wellness days, and a paid volunteer day.
  • Paid parental leave with 12 weeks for primary caregivers and 4 weeks for secondary caregivers.
  • Remote-first work environment with a $65/month internet stipend.
  • Access to the Calm app and Employee Assistance Program.
  • Tuition assistance, career development opportunities, and charitable contribution matching up to $250 per year.

Interested in this position?

Apply directly on the company website

Apply Now

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