PPC Specialist | Remote | LATAM Only | 83166

1 hour, 42 minutes ago
Full-time
Mid Level
Marketing and Growth
Remote Talent Latam

Remote Talent Latam

Remote Talent Latam is a remote staffing agency that specializes in recruiting and managing qualified remote workers from Latin America. We absorb the risks for businesses and provide human resources services to help them grow without the stress of fin...

Professional Services
51-250
Founded 2017

Description

  • Manage and optimize Google Ads MCC accounts across multiple markets and service areas.
  • Oversee active Search campaigns, including daily budget management and spend allocation.
  • Build, test, and refine ad copy, keyword strategies, negative keyword lists, and bidding strategies.
  • Monitor and optimize Local Services Ads performance across multiple markets.
  • Analyze search term data to find growth opportunities and reduce wasted spend.
  • Manage and optimize landing pages in Unbounce or similar platforms.
  • Run A/B tests on landing page elements such as headlines, CTAs, forms, and layouts.
  • Create weekly and monthly performance reports across all paid media channels.
  • Track and analyze key performance metrics such as CPL, cost per booked job, conversion rate, and ROAS.
  • Manage Facebook and Instagram campaigns, including audience building, retargeting, and creative collaboration.
  • Stay current on platform updates, industry trends, AI tools, and automation opportunities.
  • Proactively troubleshoot campaign issues and recommend improvements without constant oversight.

Requirements

  • 3+ years of hands-on PPC campaign management experience.
  • Strong expertise in Google Ads, including Search campaigns, bidding strategies, and Local Services Ads.
  • Experience managing multi-location, franchise, or large account structures.
  • Experience with landing page platforms such as Unbounce, Instapage, or similar tools.
  • Proven experience managing advertising budgets exceeding $200,000 per month.
  • Strong analytical and reporting skills with the ability to turn data into actionable recommendations.
  • Experience tracking and optimizing campaigns based on lead generation and conversion metrics.
  • Excellent organizational and time-management skills.
  • Strong English communication skills for internal collaboration.
  • Experience within home services industries such as plumbing, HVAC, electrical, roofing, or similar (preferred).
  • Familiarity with Local Services Ads setup, management, and dispute resolution processes (preferred).
  • Knowledge of Google Business Profile and local search marketing strategies (preferred).
  • Experience with call tracking platforms such as CallRail or CallTrackingMetrics (preferred).
  • Experience with pay-per-lead platforms and lead attribution tools (preferred).
  • Basic HTML/CSS knowledge for landing page modifications (preferred).
  • Experience using AI-powered marketing and automation tools (preferred).

Benefits

  • Full-time schedule, Monday through Friday, during U.S. PST business hours.
  • Competitive salary of $2,500 based on experience.
  • 100% remote work environment.
  • Long-term growth opportunities within a rapidly expanding company.
  • Sick days and holidays.
  • High level of ownership and autonomy.
  • Collaborative, results-driven team culture.

Interested in this position?

Apply directly on the company website

Apply Now

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