Paid Social Specialist | Remote | LATAM Only | 88131

1 month ago
Remote Talent Latam

Remote Talent Latam

Remote Talent Latam is a remote staffing agency that specializes in recruiting and managing qualified remote workers from Latin America. We absorb the risks for businesses and provide human resources services to help them grow without the stress of fin...

Professional Services
51-250
Founded 2017

Description

  • Build and execute full-funnel paid social strategies across Meta and TikTok.
  • Own day-to-day management of high-budget paid social campaigns across 4 to 5 accounts.
  • Manage prospecting, retargeting, and Advantage+/Smart+ initiatives for monthly budgets of $80K+.
  • Develop audience segmentation, lookalikes, and interest- and behavior-based targeting.
  • Partner with creative teams to brief, test, and iterate on social-native ad creative.
  • Design and run structured creative tests to improve CTR, CVR, and CPA.
  • Monitor campaign performance, build reports, and surface actionable insights.
  • Allocate and optimize budgets across platforms and campaigns to maximize ROAS and conversion volume.
  • Ensure accurate pixel, conversion, and event tracking across Meta and TikTok.
  • Stay current on Meta and TikTok updates, automation features, beta opportunities, and expansion channels such as Pinterest and Reddit.

Requirements

  • 2+ years of hands-on experience managing paid social campaigns on Meta and TikTok in an agency or high-growth environment.
  • Proven experience managing $80K+ monthly paid social budgets.
  • Strong track record of driving acquisition and conversion metrics such as CPA, ROAS, CPL, and CAC.
  • Deep understanding of Meta Ads Manager and TikTok Ads Manager, including campaign structure, audiences, Advantage+/Smart+, and bidding strategies.
  • Experience with conversion tracking and server-side events, including Meta Pixel, Conversions API, TikTok Pixel, and Events API.
  • Experience with analytics platforms such as GA4.
  • Strong creative instincts and experience partnering with creative teams to test and scale social-native ad creative.
  • Strong analytical mindset with the ability to turn data into actionable insights.
  • High attention to detail and ability to manage multiple campaigns simultaneously.
  • Excellent communication and collaboration skills.
  • Experience with Pinterest and/or Reddit advertising is a nice to have.

Benefits

  • Salary starting at $3,000+ per month, depending on experience.
  • Direct independent contractor relationship.
  • Unlimited PTO to support work-life balance.
  • Paid company-wide year-end break from December 24 to January 2.
  • Open only to candidates residing in LATAM countries.
  • Resumes and portfolio briefs must be submitted in English.

Interested in this position?

Apply directly on the company website

Apply Now

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