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Principal Performance Marketing Specialist

1 month, 2 weeks ago
Spain, United Kingdom
Full-time
Lead
Digital Marketing Specialist
Marketing and Growth
GCP iOS Looker
Apply Now
Airalo

Airalo

Airalo is the world's first eSIM store offering travelers access to eSIMs in 200+ countries & regions at affordable prices. With Airalo, travelers can manage their eSIMs, top up on the go, and enjoy pain-free connectivity while traveling. Say goodbye t...

Airlines
51-250
Founded 2019
$67M raised
View All Jobs 25

Description

  • Own the app-first user acquisition growth strategy and execution for Airalo.
  • Manage and optimize a $20M+ annual performance marketing budget, including forecasting and pacing.
  • Lead paid performance marketing across channels such as Meta, Google UAC, and other scaled platforms.
  • Oversee campaign architecture, audience strategy, bidding, optimization, and iterative testing to hit growth goals.
  • Own measurement and reporting, including weekly performance reads, deep dives, and actionable insights.
  • Maintain campaign hygiene through naming conventions, QA, structure, guardrails, geo/creative rotation, and budget reallocation.
  • Partner with Regional Directors, Data Science, Creative Strategists, Influencer/Brand, Product, and external agencies.
  • Present monthly executive-level business reviews to senior leadership for assigned regions.

Requirements

  • 7+ years of experience in performance marketing or user acquisition for mobile apps.
  • Deep expertise in Meta and Google UAC, plus other relevant performance channels.
  • Experience managing large budgets, ideally $20M+ annually or at comparable scale.
  • Strong stakeholder management experience with Director- and VP-level partners.
  • Strong analytical skills and fluency in KPIs such as CPI, CPS, CVR, CTR, CAC, and LTV.
  • Strong understanding of mobile attribution and iOS measurement realities, including SKAN, privacy impacts, signal loss, and incrementality.
  • Extremely detail-oriented and comfortable working directly in-platform.
  • Familiarity with tools such as Adjust or other MMPs, Looker, BigQuery, and experimentation or incrementality frameworks.
  • Travel industry experience is a plus.
  • Experience in competitive categories or scaled environments is preferred.

Benefits

  • Remote work from anywhere in Spain or the UK.
  • Full-time, permanent contract.
  • Spain: permanent contrato indefinido via Deel.
  • A globally distributed, fully remote team.
  • Autonomy and trust with limited bureaucracy.
  • Opportunity to work on a product used by millions of travelers worldwide.
  • Background checks only with prior consent and at the end of the process.

Interested in this position?

Apply directly on the company website

Apply Now

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