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Group Director, Paid Search

2 months, 3 weeks ago
United States
Full-time
Lead
Paid Media Specialist
Data Science and Analytics
LLM
Apply Now
Real Chemistry

Real Chemistry

Real Chemistry is an end-to-end healthcare experience group that combines AI and innovative ideas to transform the healthcare industry. With a focus on creating AI-powered, idea-driven healthcare experiences, the company drives commercial success for h...

Professional Services
1K-5K
Founded 2001
View All Jobs 23

Description

  • Serve as the senior Paid Search lead across assigned accounts, owning channel strategy, investment approach, testing roadmaps, and performance outcomes.
  • Translate brand objectives into actionable paid search strategies aligned to broader omnichannel journeys for HCP and DTC audiences.
  • Guide clients on recommendations, measurement frameworks, optimization decisions, and performance storytelling.
  • Ensure campaigns meet healthcare compliance standards in partnership with cross-functional teams.
  • Establish best practices for paid search activation, including pacing, optimization, QA, and reporting.
  • Partner with analytics and strategy teams to define KPIs, measurement approaches, and learning agendas.
  • Identify performance drivers and optimization opportunities and adjust plans to improve results.
  • Lead, mentor, and develop a high-performing Paid Search team and build bench strength.
  • Create scalable paid search processes and playbooks, including governance models and quality standards.
  • Drive collaboration across RC Media and integrate paid search with strategy, analytics, planning, and creative.
  • Champion innovation across paid search platforms and tools, including AI-driven optimization, automation, and audience strategies.
  • Support new business and organic growth through insight-led paid search strategies.
  • Stay current on trends shaping paid search and healthcare media, including privacy changes, platform evolution, and targeting shifts.
  • Explore emerging AI and LLM-driven search environments and integrate new self-serve platforms into the paid search offering.

Requirements

  • 10+ years of experience in performance media within an agency environment, with deep specialization in paid search.
  • Experience supporting pharma, biotech, or life sciences clients, with a strong understanding of regulatory considerations.
  • Expertise in paid search strategy and activation across major platforms such as Google, Bing, and Open Evidence.
  • Ability to connect paid search to broader omnichannel strategies.
  • Proven leadership experience managing and developing teams.
  • Strong client presence with the ability to influence and communicate with senior stakeholders.
  • Analytical mindset with the ability to translate data into actionable insights.
  • Experience working cross-functionally with strategy, analytics, and creative teams.
  • Strong organizational skills and ability to operate in a fast-paced, evolving environment.

Benefits

  • Pay range of $130,000 to $200,000.
  • Comprehensive benefits program tailored to your region.
  • Private medical, dental, and vision plan options.
  • Generous holiday and paid time off.
  • Support for saving for the future.
  • Mental wellness coaching and support.
  • Access to more than 13,000 online classes through LinkedIn Learning.
  • Flexible hybrid work model with office and remote collaboration through Real HART.

Interested in this position?

Apply directly on the company website

Apply Now

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