Paid Search Manager (B2B)

2 days, 14 hours ago
Full-time
Junior
Sales and Business Development
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001

Description

  • Lead paid search strategy, performance optimization, and ongoing business planning for enterprise B2B clients.
  • Own campaign architecture, optimization plans, testing roadmaps, and operational improvements.
  • Manage paid search account structures across Google Ads, Microsoft Ads, SA360, and related platforms.
  • Drive forecasting, budget management, testing initiatives, and performance optimization aligned to client goals.
  • Translate campaign performance and business insights into actionable client recommendations.
  • Partner with Client Strategy, Analytics, Creative, SEO, and other channel teams on integrated marketing strategies.
  • Identify opportunities for automation, operational efficiency, audience expansion, and performance innovation.
  • Maintain campaign health through proactive monitoring, QA, and optimization best practices.
  • Participate in client meetings, performance reviews, and presentations.
  • Stay current on search platform updates, AI-driven search innovations, and automation capabilities.

Requirements

  • 1.5-3 years of experience managing paid search campaigns within an agency environment.
  • Experience supporting B2B paid search programs across enterprise or mid-market clients preferred.
  • Experience managing campaigns across Google Ads and Microsoft Ads; familiarity with Search Ads 360 (SA360) is a plus.
  • Working knowledge of campaign structure, audience targeting, bidding strategies, automation, and conversion optimization.
  • Strong analytical skills with experience using GA4 and reporting platforms.
  • Experience interpreting campaign data and communicating recommendations to internal stakeholders and clients.
  • Strong verbal and written communication skills with experience in client-facing conversations.
  • Excellent organizational skills with the ability to manage multiple priorities across several client accounts.
  • Ability to collaborate effectively within cross-functional teams in a fast-paced agency environment.
  • Working knowledge of Google Workspace and Microsoft Excel, including pivot tables and XLOOKUP/VLOOKUP.
  • Experience supporting SaaS, fintech, adtech, or other B2B technology organizations preferred.
  • Experience with Salesforce, HubSpot, or other CRM integrations for lead generation measurement preferred.
  • Experience managing offline conversion tracking and lead quality optimization preferred.
  • Familiarity with first-party audience strategies, CRM integrations, and advanced attribution methodologies preferred.
  • Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance preferred.

Benefits

  • Remote-first culture.
  • Unlimited PTO.
  • Extended winter holiday break.
  • Flexible schedules.
  • Work-from-anywhere options.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, and pet insurance.
  • Sponsored life insurance.
  • Short-term disability insurance and additional voluntary insurance.
  • Annual ClassPass credits.
  • Annual salary range of $74,000-$90,000.

Interested in this position?

Apply directly on the company website

Apply Now

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