Paid Media Strategist

2 weeks, 5 days ago
Full-time
Senior
Marketing and Growth
Puck

Puck

Puck helps great teams find great teammates through employer branding, conversations, and authentic candidate engagement, using personalized automation to enhance the candidate experience and improve hiring metrics.

Internet Software & Services
1-10
Founded 2020

Description

  • Execute day-to-day campaign management and analysis across paid social and paid search channels, including bid, budget, and audience optimizations.
  • Refresh ad copy, creative assets, and extensions in collaboration with internal team members.
  • Implement structured testing frameworks for copy, creative, audience, and landing pages to identify performance drivers and scale winning variations.
  • Analyze performance data and provide actionable insights and recommendations aligned to acquisition goals such as CPA, ROAS, and Cost/Purchase.
  • Support the rollout of new channels and campaign types as the media mix expands.
  • Partner with internal teams on tracking and measurement to improve signal quality for campaign optimization.
  • Collaborate with internal leads to deliver reports, insights, and recommendations for weekly reviews.
  • Use paid media technology to manage campaigns, bids, and budgets at scale.

Requirements

  • 5+ years of hands-on experience managing paid social and paid search campaigns.
  • Proven success managing seven-figure monthly budgets and optimizing to CPA and ROAS targets.
  • Deep proficiency in Meta, TikTok, Google Ads, and Microsoft Ads.
  • Strong understanding of campaign structure, automation levers, and creative optimization.
  • Strong analytical mindset with the ability to interpret data and pivot quickly based on performance insights.
  • Excellent communication and collaboration skills in a cross-functional, fast-paced environment.
  • Familiarity with Pinterest, Reddit, and Google Analytics is a plus.
  • Experience in high-AOV consumer, healthcare, or wellness categories is a plus.

Benefits

  • Base salary range of $120,000-$140,000 in local currency, depending on experience and geographic location.
  • Free whole-body scans for team members.
  • Comprehensive health, dental, vision, and mental health coverage for employees and their families.
  • Flexible vacation policy with encouragement to use time away.
  • Commuter Benefits Plan to help cover transit and parking costs.
  • 401(k) retirement savings plan for eligible employees.
  • Weekly team gatherings to connect, share, and socialize.
  • Growth opportunities and career development in a mission-driven environment.

Interested in this position?

Apply directly on the company website

Apply Now

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