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Director, Product Marketing

1 hour, 55 minutes ago
United States
Full-time
Lead
Product Marketing Manager
Marketing and Growth
Amplitude Content Marketing GCP Google Tag Manager Looker
Apply Now
Puck

Puck

Puck helps great teams find great teammates through employer branding, conversations, and authentic candidate engagement, using personalized automation to enhance the candidate experience and improve hiring metrics.

Internet Software & Services
1-10
Founded 2020
View All Jobs 8

Description

  • Define product positioning, value propositions, messaging frameworks, and consumer narratives for Prenuvo’s product offerings.
  • Design, run, and analyze acquisition and activation experiments across landing pages, ad creative, pricing, discounts, and onboarding flows.
  • Translate clinical and technical benefits into consumer-facing content for web, email, ads, in-clinic collateral, FAQs, and scripts.
  • Build customer insights programs using interviews, surveys, journey mapping, and cohort analysis to inform roadmap and messaging.
  • Own product awareness tracking and report results on a regular cadence.
  • Own the product marketing calendar and identify seasonal and health-and-wellness marketing moments to support GTM activities.
  • Lead creative strategy with internal and agency partners to develop concepts and ensure alignment with positioning and performance goals.
  • Develop geo-specific GTM activities based on local market nuances and clinic-level opportunities.

Requirements

  • 8–12+ years of product or consumer marketing experience with a strong growth and experimentation orientation.
  • 3–5+ years in a people management or leadership role.
  • Demonstrated track record launching and scaling consumer products, ideally in consumer health, medtech, diagnostics, or adjacent DTC health categories.
  • Deep experience owning GTM end to end, including insights, positioning, creative strategy, channel activation, and measurement.
  • Strong experience with experimentation design, A/B testing, cohort/LTV analysis, and tools such as GA4, Amplitude, Looker, or BigQuery.
  • Ability to translate clinical or technical benefits into simple, persuasive consumer messaging and creative direction.
  • Proven ability to collaborate with and influence Product, Clinical, Creative, and Ops leaders.
  • Experience managing budgets and owning KPIs at a product or portfolio level.
  • BA/BS in marketing, business, or a related field, or equivalent experience.

Benefits

  • Base salary of $200,000–$230,000 in local currency, depending on experience and geographic location.
  • Free whole-body scans for team members.
  • Comprehensive health, dental, and vision coverage, including mental health coverage.
  • Flexible vacation policy.
  • 401(k) retirement savings plan for eligible employees, with pre-tax contributions and no current company match.
  • Commuter benefits plan to help cover transit and parking costs.
  • Growth opportunities and a supportive, highly collaborative team environment.

Interested in this position?

Apply directly on the company website

Apply Now

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