Marketing Analyst (Social Intelligence Specialization)

3 hours, 56 minutes ago
Full-time
Mid Level
Data Science and Analytics
Princeton10

Princeton10

Princeton10 is a full-service marketing and advertising agency specializing in powering small to medium-sized pharmaceutical brands. With a focus on efficiency and agility, we tap into the top 10% of talent in the industry to deliver tailored solutions...

Media
11-50
Founded 2017

Description

  • Monitor healthcare and pharmaceutical online conversations and audience trends using social listening tools.
  • Analyze sentiment, audience behavior, content performance, and emerging trends to identify actionable insights.
  • Build and maintain visually engaging dashboards for internal and client-facing stakeholders.
  • Translate analytics into recommendations for targeting, messaging, channel effectiveness, and campaign performance.
  • Partner with account, content, and strategy teams throughout campaign planning and execution.
  • Research healthcare- and pharma-specific social media, digital marketing, and audience trends.
  • Support cross-channel reporting through measurement planning, tagging, data structure, and reporting requirements.
  • Gather, process, and interpret data from Facebook, Instagram, LinkedIn, X/Twitter, and other relevant channels.
  • Develop recurring and ad hoc KPI reports and ensure accuracy, consistency, and clarity across deliverables.

Requirements

  • 2–4 years of marketing analytics experience in pharmaceutical or healthcare advertising; agency-side pharma experience is strongly preferred.
  • Understanding of regulated pharmaceutical marketing, including MLR and compliance considerations.
  • Experience analyzing social performance across Meta, LinkedIn, X/Twitter, and Instagram.
  • Proficiency with platform analytics tools such as Meta Business Suite, LinkedIn Analytics, and X/Twitter Analytics.
  • Experience with social listening platforms such as Brandwatch, Talkwalker, Sprinklr, or Sprout Social.
  • Advanced proficiency in Excel and/or Google Sheets.
  • Experience with Tableau, Power BI, Looker Studio, or similar data visualization tools.
  • Familiarity with Google Analytics or other web analytics tools is preferred.
  • Ability to interpret data and communicate clear, actionable recommendations to non-analytical stakeholders.
  • Strong attention to detail, reporting accuracy, communication skills, and collaboration in a fast-paced client environment.

Benefits

  • Remote-only work environment.

Interested in this position?

Apply directly on the company website

Apply Now

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