Paid Social Senior Performance Analyst

2 days, 9 hours ago
Full-time
Senior
Data Science and Analytics
Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012

Description

  • Lead paid social strategy and performance marketing efforts across designated marquee accounts.
  • Serve as the primary point of contact and escalation for key paid social clients.
  • Navigate roadblocks and drive solutions internally and externally to keep accounts on track.
  • Use advanced measurement methods to optimize performance, including attribution, incrementality, contribution analysis, MMTs, and LRAs.
  • Apply cross-channel strategy to ensure paid social contributes to broader client business results.
  • Mentor and coach team members through executive support, knowledge sharing, and training.
  • Organize training sessions to improve the team’s expertise in paid social platforms, tools, and best practices.
  • Partner with the business development team on new business audits and pitches.
  • Monitor industry trends, algorithm updates, and emerging technologies in paid social.
  • Leverage AI technologies and Power Digital’s Nova ecosystem to improve department processes and outputs.

Requirements

  • 3+ years of experience in performance media buying, ideally at a digital or media agency.
  • 1.5+ years of experience in performance media buying on Meta.
  • 2+ years of e-commerce experience.
  • Legally authorized to work in the U.S. without visa sponsorship.
  • Strong Excel and data analysis skills.
  • Experience with Google Analytics, Shopify, and other technical platforms.
  • Excellent communication skills and the ability to ask clarifying questions.
  • Ability to manage multiple tasks in a fast-paced environment and under tight deadlines.
  • Mentorship experience preferred.
  • Strong enthusiasm, creativity, commitment, and entrepreneurial spirit for paid social and client work.
  • Advanced spoken and written English is required.

Interested in this position?

Apply directly on the company website

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