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Paid Media Senior Performance Analyst

1 hour, 11 minutes ago
Nicaragua
Full-time
Senior
Digital Marketing Specialist
Data Science and Analytics
Content Marketing Email Marketing Google Ads Google Analytics Influencer Marketing Keyword Research SEO Social Media Marketing
Apply Now
Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012
View All Jobs 125

Description

  • Own the execution, performance, and growth of paid media services within a book of business.
  • Lead performance marketing strategy across marquee and enterprise-level accounts to meet client goals.
  • Execute and optimize paid media plans, including campaign development, bid optimization, keyword research, and ad copy development.
  • Analyze campaign performance data and turn findings into actionable recommendations and plans.
  • Serve as a strategic leader for account teams and act as a point of escalation for guidance and performance issues.
  • Support and develop teammates through coaching, training materials, and presentation delivery.
  • Identify department-wide knowledge gaps and partner with leadership on training, process improvements, and solutions.
  • Maintain frequent communication with internal teams and external clients.
  • Use AI tools, outsource resources, and Power Digital’s Nova ecosystem to improve workflows and business processes.
  • Support leadership in owning and improving one core pillar of the department’s business.

Requirements

  • 4-5 years of digital marketing experience, including 3+ years in an agency setting.
  • At least 4 years of hands-on search engine marketing experience.
  • Experience with Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, and Bing Ads.
  • Experience managing campaigns on large, enterprise-level accounts.
  • Experience with campaign development and optimization processes, including bid optimization, keyword research, and ad copy development.
  • Significant campaign management experience in 3 or more additional campaign types.
  • Proficiency in Google and Microsoft Office suites.
  • Proficiency in Google Analytics.
  • Advanced English proficiency in spoken and written communication is required.
  • Strong understanding of funnel marketing and paid media’s role in the marketing funnel.
  • Ability to derive meaningful insights from marketing data and tell the story beyond the numbers.
  • Strong written and verbal communication, organizational, project management, and interpersonal skills.
  • Self-motivated with a strong work ethic, ability to learn quickly and independently, and interest in a long-term role with a growing company.

Interested in this position?

Apply directly on the company website

Apply Now

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