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Paid Advertising Strategist

2 weeks, 3 days ago
Nicaragua
Full-time
Junior
Paid Media Specialist
Project and Program Management
Content Marketing E-commerce Email Marketing Facebook Ads Google Ads Google Analytics Influencer Marketing Keyword Research LinkedIn Ads SEO
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Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012
View All Jobs 125

Description

  • Own the execution, performance, and growth of paid social and paid media campaigns across a book of business.
  • Build and manage campaigns across Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, Bing Ads, and related platforms.
  • Lead campaign production, including builds, optimizations, bid changes, keyword research, and ad copy development.
  • Manage client budgets and recommend budget adjustments based on performance and strategy.
  • Own performance reporting, including weekly client recaps, presentations, insights, and forward-looking recommendations.
  • Communicate proactively with internal teams and account leadership on performance, strategy, deliverables, and action items.
  • Collaborate with Specialists when needed to support tactical execution and cross-channel production.
  • Use data, AI technologies, and Power Digital's Nova ecosystem to improve business processes and campaign performance.
  • Navigate roadblocks and adapt strategy to changes in the market to achieve desired results.

Requirements

  • 2-3 years of digital marketing experience, including 1-2 years in an agency setting.
  • Minimum 2 years of direct response marketing experience in eCommerce, lead generation, or B2B.
  • Minimum 2 years of hands-on experience with Meta Ads for direct response campaigns.
  • Minimum 2 years of hands-on experience with search engine marketing.
  • Experience with campaign development and optimization, including bid optimization, keyword research, and ad copy development.
  • Significant campaign management experience with one or more of the following: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.
  • Proficiency in Google and Microsoft Office suites.
  • Proficiency in Google Analytics.
  • Strong understanding of full-funnel marketing and paid media’s role in the funnel.
  • Advanced spoken and written English proficiency is required.

Benefits

  • Power Digital is a people-first, diversity-focused workplace that values varied backgrounds and experiences.
  • Employees work at a tech-enabled growth firm with exposure to marketing, consulting, and data intelligence.
  • The company offers the opportunity to work with proprietary technology, including the Nova ecosystem.
  • Power Digital is an Equal Opportunity Employer.
  • The company does not charge application, processing, or training fees at any stage of recruitment.

Interested in this position?

Apply directly on the company website

Apply Now

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