Lola Blankets

Lola Blankets offers a collection of luxuriously soft faux fur minky blankets designed with the perfect weight and therapeutic softness. Their blankets are 100% vegan, cruelty-free, and double hemmed for durability. With contemporary designs and a comm...

Textiles, Apparel & Luxury Goods

Consumer Discretionary

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5 open positions

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Paid Media Director

1 month, 2 weeks ago

Anywhere

Full-time

Lead

Paid Media Specialist

Marketing and Growth

Apply Now

Lola Blankets

Textiles, Apparel & Luxury Goods

1-10

View All Jobs 5

Description

Lead the full paid media strategy across digital and traditional channels, including Paid Social, Paid Search, YouTube, Podcasts, Direct Mail, TV, and OOH.
Build and manage channel budgets and forecasts.
Develop strategies and relationships that support both brand growth and performance marketing objectives.
Partner with leadership, finance, and creative teams to align paid media plans with company growth priorities.
Mentor and develop a high-performing team of channel strategists, media planners, buyers, and agency partners.
Leverage vendor and platform relationships with Meta, Google, measurement vendors, and data partners to secure new opportunities, betas, and favorable deals.
Stay ahead of industry changes in privacy, attribution, and AI to strengthen future paid media investments.
Own and improve attribution modeling, experimentation, and insights.
Guide external channel partners and agencies to execute against the paid media vision.

Requirements

7+ years of paid media experience, ideally at a top DTC brand, consumer tech company, or global agency working with tier-one brands.
Proven experience managing and scaling paid media budgets through rapid channel expansion and aggressive budget growth.
Deep expertise across multiple channels with a strong understanding of both performance and brand media.
Strong financial and analytical skills with the ability to model spend-to-revenue outcomes.
Experience facilitating creative collaboration and workflows with paid media teams.
Leadership experience building and managing cross-functional teams and agencies.
A growth mindset with the creativity to test and the rigor to scale.
Experience with vendor and platform relationships, including Meta and Google, is highly valued.
Experience with measurement vendors and data partners is preferred.
Exposure to privacy, attribution, and AI-related changes in paid media is preferred.

Benefits

21 days of paid vacation plus federal holidays, except part of Thanksgiving.
Full health benefits.
16 weeks of paid birth parent leave and 8 weeks of paid non-birth parent leave.
55% off Lola Blankets for friends and family.
Opportunities for career growth and expanded creative leadership.

Interested in this position?

Apply directly on the company website

Apply Now

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