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Paid Advertising Strategist

2 weeks, 3 days ago
Honduras
Full-time
Junior
Paid Media Specialist
Marketing and Growth
Content Marketing E-commerce Email Marketing Facebook Ads Google Ads Google Analytics Keyword Research LinkedIn Ads SEO
Apply Now
Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012
View All Jobs 125

Description

  • Own the execution, performance, and growth of paid social and paid media campaigns across a book of business.
  • Manage campaign builds and production across channels, including supporting Specialists where applicable.
  • Lead optimization efforts to improve performance against goals.
  • Manage client budgets and advise on budget adjustments based on performance and expertise.
  • Own strategic communication internally for client teams and coordinate cross-functional work.
  • Provide weekly client progress recaps with performance insights and future recommendations.
  • Execute reporting and presentation creation, using data to communicate results and next steps to clients and stakeholders.
  • Conduct keyword research, write ad copy, manage bids, and perform routine campaign management.
  • Collaborate with account leadership to evolve strategy within the broader media mix.
  • Use AI technologies and Power Digital’s Nova ecosystem to improve processes and support departmental work.

Requirements

  • 2-3 years of digital marketing experience, including 1-2 years in an agency setting.
  • At least 2 years of direct response marketing experience in eCommerce, lead generation, or B2B.
  • At least 2 years of hands-on experience with Meta Ads for direct response campaigns.
  • At least 2 years of hands-on experience with search engine marketing.
  • Experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development.
  • Significant campaign management experience with one or more of Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.
  • Proficiency in Google and Microsoft Office Suite tools.
  • Proficiency in Google Analytics.
  • Strong understanding of full-funnel marketing and paid media’s role in the funnel.
  • Advanced spoken and written English proficiency is required.
  • Strong written and verbal communication skills.
  • Strong organizational and project management skills.
  • Self-motivated with a strong desire to succeed.
  • Excellent interpersonal skills.
  • Strong work ethic and ability to learn quickly and independently.
  • Interest in a long-term relationship with a growing company.

Interested in this position?

Apply directly on the company website

Apply Now

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