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Paid Advertising Strategist

1 hour, 56 minutes ago
Colombia
Full-time
Junior
Paid Media Specialist
Marketing and Growth
E-commerce Facebook Ads Google Ads Google Analytics Keyword Research LinkedIn Ads
Apply Now
Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012
View All Jobs 45

Description

  • Own the execution, performance, and growth of paid social and paid media campaigns across a book of business.
  • Manage campaign builds, production, optimizations, and routine account maintenance across channels.
  • Lead paid media strategy execution across platforms such as Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.
  • Manage client budgets and advise on budget changes based on performance and expertise.
  • Own reporting, performance analysis, and strategy communication for internal teams and clients.
  • Deliver weekly client progress recaps with performance insights and future recommendations.
  • Collaborate with account leadership and specialists to evolve strategy and support tactical needs.
  • Conduct keyword research, ad copy development, bid optimizations, and other direct response campaign activities.
  • Use data to tell a performance story, present results, and recommend next steps to stakeholders.
  • Leverage AI technologies and Power Digital’s Nova ecosystem to improve departmental processes and performance.

Requirements

  • 2-3 years of digital marketing experience, including 1-2 years in an agency setting.
  • At least 2 years of direct response marketing experience in eCommerce, lead generation, or B2B.
  • At least 2 years of hands-on experience with Meta Ads for direct response campaigns.
  • At least 2 years of hands-on experience with search engine marketing.
  • Experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development.
  • Significant campaign management experience with one or more additional platforms such as Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.
  • Proficiency in Google and Microsoft Office suites.
  • Proficiency in Google Analytics.
  • Strong understanding of full-funnel marketing and paid media’s role in the funnel.
  • Advanced spoken and written English proficiency is required.
  • Strong written and verbal communication skills.
  • Strong organizational and project management skills.
  • Self-motivated with a strong desire to succeed.
  • Excellent interpersonal skills.
  • Strong work ethic and the ability to learn quickly and independently.
  • Interest in building a long-term relationship with a growing company.

Benefits

  • Base salary plus commission opportunities.
  • Medical bonus.
  • 15 paid vacation days per year.
  • Fully flexible work environment with remote, in-office, or hybrid options.
  • Employee Assistance Program (EAP).
  • 17 observed Colombian national holidays plus 2 mental health recharge days per year.
  • Legal benefits including Prima and Cesantias.
  • Paid social security.
  • Ongoing employee development programs for personal and professional growth.
  • Quarterly awards with prize money and recognition for outstanding performance.
  • Opportunities to participate in company DEI initiatives.

Interested in this position?

Apply directly on the company website

Apply Now

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