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Associate Media Director, Healthcare

2 hours, 11 minutes ago
United States
Full-time
Senior
Paid Media Specialist
Project and Program Management
Content Marketing Copywriting Email Marketing Google Ads Google Analytics Google Tag Manager Influencer Marketing SEO Social Media Marketing
Apply Now
Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012
View All Jobs 120

Description

  • Manage the end-to-end performance and strategic oversight of assigned paid media accounts.
  • Own paid media strategy, roadmapping, testing, and execution across multiple channels.
  • Lead and develop a team of Media Supervisors and Senior Media Managers through delegation, guidance, and performance feedback.
  • Serve as the primary internal and external point of contact and escalation for owned accounts.
  • Partner with Client Service Managers and the Group Media Director to define client goals, priorities, and efficiency requirements.
  • Create reports, write insights, and communicate performance updates to clients.
  • Maintain and optimize accounts through bidding changes, structural updates, conversion adjustments, and copy revisions.
  • Drive strategic testing on a monthly and quarterly cadence across structure, targeting, creative, messaging, and conversion.
  • Increase billing and channel support for existing accounts and identify opportunities to expand media coverage.
  • Use AI tools and Power Digital’s Nova platform to improve workflows, analyze performance, and support decision-making.

Requirements

  • 6-8+ years of paid media experience.
  • Experience managing multiple paid media accounts with budgets ranging from $200K to $1MM per month.
  • Experience developing paid media strategy, media plans, competitive research, testing, and measurement frameworks across multiple channels.
  • Extensive campaign management experience across Google and Bing platforms, including Search, PMAX, Demand Gen, YouTube, and Video.
  • Experience with full-funnel strategy, lead generation, brand awareness, and incremental lift measurement.
  • Experience with Google Analytics and GTM; GA4 knowledge is a plus.
  • Ability to write ad copy, guide creative strategy, identify asset requirements, and establish a creative testing cadence.
  • Client relationship management experience with reporting, insights, and optimization toward business goals.
  • Team management, delegation, and development experience.
  • Experience with AI technologies and Power Digital’s Nova ecosystem is preferred.

Benefits

  • Base salary plus commission opportunities.
  • Robust Medical, Dental, and Vision insurance with up to 100% employer contribution toward employee monthly premiums.
  • 401(k) plan with 4% employer contribution matching.
  • Unlimited Time Off available on day one.
  • Up to 4 hours per quarter of paid Volunteer Time Off.
  • Fully flexible work environment with remote, in-office, or hybrid options.
  • One-time $100 WFH stipend on the first paycheck.
  • Employee Assistance Program (EAP), plus 12 U.S. holidays and 2 mental health recharge days per year.

Interested in this position?

Apply directly on the company website

Apply Now

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