Senior Manager, Influencer Marketing (New Ventures)

3 weeks, 1 day ago
Full-time
Senior
Marketing and Growth
Pomelo Care

Pomelo Care

Pomelo Care is a virtual maternity care program that supplements traditional pregnancy care with unlimited, customized support. They offer services like consulting with a dietitian for prenatal vitamins, speaking to a therapist for labor anxiety, and j...

Health Care Providers & Services
11-50
$41M raised

Description

  • Source, onboard, and manage partnerships with creators, patient advocates, and medical experts.
  • Develop creator-led content concepts and a UGC-focused creative testing roadmap.
  • Negotiate usage rights, licensing terms, and allow-listing permissions for paid social campaigns.
  • Manage cross-functional campaign workflows from concept through launch.
  • Test creative formats, messaging, and landing page integrations to improve conversion rates and reduce CAC.
  • Track channel performance, reach, conversions, CAC, and ROI to refine creator and creative strategies.
  • Partner with Legal and Clinical Operations to ensure content complies with healthcare privacy laws and FTC/FDA guidelines.

Requirements

  • 5+ years of influencer, creator, or performance marketing experience, preferably in DTC health, wellness, subscription, or regulated healthcare.
  • Proven experience building creator programs that deliver measurable reach, engagement, and business impact.
  • Hands-on experience managing growth budgets with accountability for conversion rates, CAC, and ROI.
  • Deep familiarity with TikTok, Instagram, and YouTube.
  • Experience negotiating usage rights, ad licensing, and allow-listing agreements.
  • Ability to translate complex clinical topics into accessible, high-converting social video messaging.
  • Experience using AI tools for creative briefs, script generation, copy iteration, and performance analysis.

Benefits

  • $130,000–$150,000 base salary plus equity participation.
  • Comprehensive medical, dental, and vision coverage for employees and families.
  • High-deductible health plans with HSA options and an FSA.
  • 401(k) program.
  • Competitive vacation policy.
  • 16 weeks of paid parental leave.
  • Fully remote work flexibility within the United States.

Interested in this position?

Apply directly on the company website

Apply Now

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