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Senior Manager, Growth Marketing (New Ventures)

1 month, 3 weeks ago
United States
Full-time
Mid Level
Growth Marketing Manager
Product Management
Affiliate Marketing
Apply Now
Pomelo Care

Pomelo Care

Pomelo Care is a virtual maternity care program that supplements traditional pregnancy care with unlimited, customized support. They offer services like consulting with a dietitian for prenatal vitamins, speaking to a therapist for labor anxiety, and j...

Health Care Providers & Services
11-50
$41M raised
View All Jobs 23

Description

  • Partner with the Head of Growth to define full-funnel DTC acquisition and lifecycle marketing strategy.
  • Own day-to-day execution across podcast, radio, TV/CTV, direct mail, and affiliate channels.
  • Build a rapid testing and optimization engine through ad creation, iterative experiments, and analysis of quantitative and qualitative insights.
  • Manage acquisition budgets while balancing patient growth targets and customer acquisition cost efficiency.
  • Lead agencies and external partners, holding them accountable for performance and improvement.
  • Partner with Product to identify funnel friction and improve end-to-end conversion rates.
  • Collaborate with Clinical and Operations teams to build patient trust and support patient satisfaction goals.

Requirements

  • 3–5 years of DTC growth marketing experience with hands-on acquisition marketing expertise.
  • Experience building, testing, and scaling growth channels in a 0-to-1 environment.
  • Demonstrated experience operating offline channels and partnerships, such as podcast, radio, TV, direct mail, or affiliates.
  • Ability to move quickly from ideas to tests while balancing brand-building and short-term performance goals.
  • Strong creative ideation and data-driven decision-making skills.
  • Experience with forecasting, financial modeling, and data analysis.
  • Excellent written and verbal communication skills, including translating data into actionable insights.
  • Retention marketing experience is a plus.
  • Experience in women’s health or another high-trust, regulated industry is preferred.
  • Comfort contributing to content creation when needed.

Benefits

  • Base salary of $130,000–$150,000 plus equity participation.
  • Medical, dental, and vision coverage for employees and families.
  • High-deductible health plans with HSA options and FSA access.
  • 401(k) program.
  • Competitive vacation policy.
  • 16 weeks of paid parental leave.
  • Fully remote work flexibility within the United States.

Interested in this position?

Apply directly on the company website

Apply Now

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