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Senior Digital Marketing Specialist

3 hours, 55 minutes ago
Canada
Full-time
Senior
Digital Marketing Specialist
Marketing and Growth
Facebook Ads Google Ads Google Analytics
Apply Now
Fullscript

Fullscript

Fullscript provides a platform that enables healthcare practitioners to create personalized supplement plans and recommend professional-grade supplements to their patients, enhancing patient care and treatment adherence through convenient ordering and ...

Health Care Providers & Services
251-1K
Founded 2011
$267M raised
View All Jobs 6

Description

  • Develop and execute cohesive paid digital strategies across search, social, and programmatic channels.
  • Optimize and troubleshoot campaigns across the marketing funnel using Google Ads, Microsoft Ads, Meta, and DSPs.
  • Own experimentation budgets, designing tests for new channels, tactics, and ad formats and determining what to scale.
  • Measure paid performance using incrementality testing, first-party data, and offline conversion tracking.
  • Translate large datasets into recommendations that improve efficiency, qualified provider acquisition, and revenue.
  • Collaborate with marketing, creative, data, agencies, and other external partners.
  • Mentor junior team members and manage stakeholder and partner relationships.
  • Improve reporting, analysis, creative iteration, and campaign workflows through AI tools and automation.
  • Manage paid media budgets, including spend delivery, invoicing, investment, forecasting, and margin performance.

Requirements

  • 7+ years of experience managing paid digital campaigns.
  • Hands-on experience with Google Ads, Microsoft Ads, Meta, DSPs, and other ad-serving platforms.
  • Experience managing annual paid budgets of $5 million or more.
  • Strong knowledge of paid search, paid social, and programmatic advertising in the US and Canadian healthcare markets.
  • Experience writing and testing performance ad copy.
  • Advanced proficiency with Google Sheets and Google Slides.
  • Exceptional analytical, numerical, and data interpretation skills, including experience with large datasets.
  • Strong cross-functional communication and stakeholder relationship-building skills.
  • Experience managing campaign budgets, invoicing, and margin performance.
  • Healthcare B2B or B2C experience, A/B testing expertise, Google Analytics or Looker Studio familiarity, and multi-product platform experience are preferred.

Benefits

  • CAD $90,000–$120,000 base salary, with additional incentives and benefits potentially available.
  • Flexible PTO and competitive pay.
  • RRSP/401(k) matching.
  • Premium customizable benefits, including paramedical services and an HSA.
  • Fullscript discounts on wellness products.
  • Training budgets and continuous learning opportunities.
  • Hybrid and remote work flexibility.

Interested in this position?

Apply directly on the company website

Apply Now

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