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Digital Marketing Specialist

3 hours, 1 minute ago
El Salvador
Full-time
Mid Level
Digital Marketing Specialist
Marketing and Growth
Content Marketing Copywriting Digital Marketing E-commerce Email Marketing Google Ads Instagram API Keyword Research SEMrush SEO Social Media Marketing
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 450

Description

  • Build, manage, and optimize Google Ads campaigns across Search, Display, Remarketing, and Performance Max.
  • Conduct keyword research, audience targeting, budget allocation, bidding, campaign scaling, and ad copy testing.
  • Perform SEO and competitor research, optimize on-page content, and identify technical and organic growth opportunities.
  • Manage daily engagement and content support across LinkedIn, Instagram, and Facebook.
  • Monitor campaign, SEO, traffic, and social performance using GA4, Google Ads, Meta platforms, SEMrush, Ahrefs, and Google Search Console.
  • Prepare performance reports, campaign summaries, recommendations, and actionable marketing insights.
  • Conduct A/B tests on ad copy, headlines, CTAs, audiences, and landing pages.
  • Identify conversion bottlenecks and scale successful campaigns while maintaining efficient lead generation.
  • Maintain organized documentation of campaign changes, tests, results, and performance updates.

Requirements

  • 3+ years of hands-on digital marketing experience.
  • Strong experience managing Google Ads, SEO initiatives, and social media channels.
  • Strong understanding of PPC, SEO, analytics, CPC, CTR, CPA, conversion rate, and ROAS.
  • Hands-on experience with Google Ads, GA4, SEMrush, Ahrefs, and Meta platforms.
  • Strong keyword research, campaign optimization, data analysis, and copywriting skills.
  • Strong written English, attention to detail, organization, and accountability.
  • Ability to work independently during U.S. business hours and manage multiple priorities.
  • Experience managing multiple client accounts (preferred).
  • Background in SaaS, e-commerce, or B2B marketing (preferred).
  • Experience with A/B testing, landing page optimization, CRO, content marketing, marketing automation, or email workflows (preferred).

Benefits

  • Fully remote work environment.
  • Work during U.S. business hours.
  • Meaningful autonomy and ownership across paid and organic acquisition channels.
  • Growth opportunities toward Performance Marketing Manager, Growth Marketing Lead, Paid Media Specialist, or Digital Marketing Manager.

Interested in this position?

Apply directly on the company website

Apply Now

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