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Web SEO & AEO Strategist

2 weeks, 6 days ago
Canada
Full-time
Senior
SEO Specialist
Design and User Experience
CSS Google Tag Manager Hotjar HTML Keyword Research SEMrush SEO WordPress
Apply Now
Poka

Poka

Poka is a social industrial platform empowering factory workers with a Connected Worker Platform to drive performance, improve productivity, and foster continuous improvement in manufacturing.

Industrial Conglomerates
51-250
Founded 2014
$44M raised
View All Jobs 3

Description

  • Own an integrated SEO and AEO roadmap covering organic visibility, qualified traffic, and AI-generated citations.
  • Conduct keyword, topic, intent, and conversational-query research to guide content and site architecture.
  • Optimize content for search and answer engines using structured formats, topic clusters, E-E-A-T signals, and Schema.org markup.
  • Monitor Poka’s visibility, mentions, citations, and share of voice across Google AI Overviews, ChatGPT, Perplexity, Gemini, and Copilot.
  • Conduct technical SEO audits and coordinate with developers on crawlability, indexation, speed, Core Web Vitals, mobile experience, linking, redirects, sitemaps, and crawler policies.
  • Own the CRO program, including hypothesis development, A/B and multivariate testing, usability research, and experiment prioritization.
  • Improve landing pages, forms, CTAs, navigation, pricing pages, messaging, layouts, and key user flows with design and copywriting teams.
  • Define KPIs and maintain dashboards and reports covering traffic, rankings, AI visibility, engagement, conversions, pipeline, and revenue.
  • Track search algorithm, AI search, and CRO developments and adapt strategy accordingly.

Requirements

  • 7+ years of experience in SEO, web strategy, or growth marketing with measurable organic growth and conversion results.
  • Deep knowledge of on-page, off-page, AEO, and technical SEO, plus an understanding of how AI search engines retrieve, summarize, and cite content.
  • Proven experience running CRO programs, including experiment design, statistical significance, and applying test results.
  • Hands-on proficiency with Google Search Console, GA4, Google Tag Manager, Semrush or Ahrefs, Screaming Frog, and testing platforms such as VWO, Optimizely, or AB Tasty.
  • Experience with AI visibility tools such as Scrunch AI, Profound, Semrush, or Ahrefs features.
  • Experience with Hotjar, Microsoft Clarity, FullStory, or similar behavior analytics tools.
  • Working knowledge of HTML, CSS, JSON-LD structured data, WordPress or modern CMS platforms, JavaScript SEO, and site migrations.
  • Strong analytical, communication, project management, and cross-functional collaboration skills.
  • Professional fluency in English for internal, client, and partner communication.

Benefits

  • Flexible hybrid or 100% remote work, depending on location, with a flexible schedule.
  • Generous vacation policy, additional paid days, and a charity day.
  • Group insurance from day one, including dental, medication, disability, travel coverage, telemedicine, and an Employee Assistance Program.
  • Retirement savings plan with employer contributions.
  • MacBook Pro and $500 home-office allowance upon hiring.
  • Annual learning and development budget.
  • Employee referral program and office snacks.

Interested in this position?

Apply directly on the company website

Apply Now

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