Poka

Poka is a social industrial platform empowering factory workers with a Connected Worker Platform to drive performance, improve productivity, and foster continuous improvement in manufacturing.

Industrial Conglomerates

Industrials

51-250 (180)

Founded 2014

$44M raised

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Web SEO & AEO Strategist

59 minutes ago

Canada

Full-time

Senior

SEO Specialist

Design and User Experience

CSS Google Tag Manager Hotjar HTML Keyword Research SEMrush SEO WordPress

Apply Now

Poka

Poka is a social industrial platform empowering factory workers with a Connected Worker Platform to drive performance, improve productivity, and foster continuous improvement in manufacturing.

Industrial Conglomerates

51-250

Founded 2014

$44M raised

View All Jobs

Description

Own an integrated SEO and AEO roadmap covering organic visibility, qualified traffic, and AI-generated citations.
Conduct keyword, topic, intent, and conversational-query research to guide content and site architecture.
Optimize content for search and answer engines using structured formats, topic clusters, E-E-A-T signals, and Schema.org markup.
Monitor Poka’s visibility, mentions, citations, and share of voice across Google AI Overviews, ChatGPT, Perplexity, Gemini, and Copilot.
Conduct technical SEO audits and coordinate with developers on crawlability, indexation, speed, Core Web Vitals, mobile experience, linking, redirects, sitemaps, and crawler policies.
Own the CRO program, including hypothesis development, A/B and multivariate testing, usability research, and experiment prioritization.
Improve landing pages, forms, CTAs, navigation, pricing pages, messaging, layouts, and key user flows with design and copywriting teams.
Define KPIs and maintain dashboards and reports covering traffic, rankings, AI visibility, engagement, conversions, pipeline, and revenue.
Track search algorithm, AI search, and CRO developments and adapt strategy accordingly.

Requirements

7+ years of experience in SEO, web strategy, or growth marketing with measurable organic growth and conversion results.
Deep knowledge of on-page, off-page, AEO, and technical SEO, plus an understanding of how AI search engines retrieve, summarize, and cite content.
Proven experience running CRO programs, including experiment design, statistical significance, and applying test results.
Hands-on proficiency with Google Search Console, GA4, Google Tag Manager, Semrush or Ahrefs, Screaming Frog, and testing platforms such as VWO, Optimizely, or AB Tasty.
Experience with AI visibility tools such as Scrunch AI, Profound, Semrush, or Ahrefs features.
Experience with Hotjar, Microsoft Clarity, FullStory, or similar behavior analytics tools.
Working knowledge of HTML, CSS, JSON-LD structured data, WordPress or modern CMS platforms, JavaScript SEO, and site migrations.
Strong analytical, communication, project management, and cross-functional collaboration skills.
Professional fluency in English for internal, client, and partner communication.

Benefits

Flexible hybrid or 100% remote work, depending on location, with a flexible schedule.
Generous vacation policy, additional paid days, and a charity day.
Group insurance from day one, including dental, medication, disability, travel coverage, telemedicine, and an Employee Assistance Program.
Retirement savings plan with employer contributions.
MacBook Pro and $500 home-office allowance upon hiring.
Annual learning and development budget.
Employee referral program and office snacks.

Interested in this position?

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