PlayStation

PlayStation leads interactive entertainment with innovative consoles, games, and media, delighting fans globally since 1994.

Household Durables

Consumer Discretionary

100K+ (110000)

Founded 1995

$8M raised

14 open positions

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PR & Influence Manager

3 days, 1 hour ago

France

Full-time

Lead

Influencer Marketing

Sales and Business Development

Generative AI

Apply Now

PlayStation

PlayStation leads interactive entertainment with innovative consoles, games, and media, delighting fans globally since 1994.

Household Durables

100K+

Founded 1995

$8M raised

View All Jobs 14

Description

Lead media relations, influencer relations and creator activity for PlayStation in France.
Develop and execute PR and influencer plans for game, hardware, services and brand launches.
Build proactive story angles and earned media opportunities across gaming, entertainment, tech, lifestyle, business and mainstream outlets.
Maintain relationships with journalists, influencers, creators, talent and cultural partners in France.
Advise on media and influencer strategy, including interviews, previews, review seeding and activations.
Manage media inquiries and coordinate alignment on local or global responses as needed.
Partner with local Marketing, Sales and global teams on integrated campaigns and launches.
Contribute to messaging frameworks, Q&As, media guidance and reactive materials.
Coordinate external PR and influencer agencies, including scope, deliverables, budgets and execution quality.
Define KPIs, measure campaign performance and deliver post-launch reports with insights and recommendations.

Requirements

8+ years of experience in communications, public relations, influencer relations, entertainment, gaming, tech, digital platforms or culture.
Proven media and influencer relations experience with a strong network in France.
Experience developing and executing integrated PR campaigns across media, creators, partnerships, local marketing and cultural storytelling.
Experience with earned and paid influencer strategies.
Ability to work in an international environment and contribute French market insights to global campaigns.
Strong understanding of gaming, entertainment, tech, pop culture, digital communities and creator ecosystems.
Experience managing PR and/or influencer agencies, including deliverables, priorities, budgets and execution quality.
Ability to manage multiple complex projects in a fast-paced environment.
Ability to anticipate emerging issues and provide clear recommendations.
Proficiency with Microsoft Office, Google Workspace and Slack or equivalent tools; comfort using generative AI tools responsibly.
Occasional travel within France or internationally may be required.

Benefits

Sony is an Equal Opportunity Employer with inclusive hiring practices.
Fair Chance employer consideration for applicants with arrest and conviction records.
Background checks are completed at the offer stage.

Interested in this position?

Apply directly on the company website

Apply Now

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