Product Seeding Coordinator

2 hours, 47 minutes ago
Junior
Project and Program Management
WPP Media

WPP Media

WPP Media is the global media collective of WPP plc, recognized as the world's largest media agency network. Headquartered in New York City, WPP Media operates in over 80 international markets, managing more than $60 billion in media investments. The company focuses on delivering intelligent growth for brands in the AI era by unifying data, people, and technology. WPP Media offers a range of services, including media planning and buying, campaign activation, influencer marketing, and data strategy. Their proprietary technology platforms, such as WPP Open and Open Media Studio, enhance marketing planning and execution. The company serves enterprise brands and global marketing organizations, providing scalable, data-driven solutions to meet their advertising needs.

marketing & advertising
10001+
Founded 2011

Description

  • Coordinate product seeding strategies for brand campaigns, new product launches, and ongoing brand initiatives across L’Oréal’s beauty brands and divisions.
  • Ensure seeding programs align with brand goals and maximize visibility and impact on social media platforms.
  • Identify and coordinate with influencers, creators, and industry tastemakers for targeted product seeding.
  • Support outreach, communications, and follow-ups with influencers and creators.
  • Review platform applications and verify that accepted applicants meet minimum benchmarks.
  • Collaborate on content ideas and support production of content for Instagram, TikTok, and YouTube.
  • Identify emerging creators and trends that can be leveraged for seeding campaigns.
  • Attend internal status calls and external calls, take notes, and report next steps.
  • Prepare detailed campaign updates and share regular updates with managers.
  • Extract key learnings from campaign performance using reporting templates and technology.

Requirements

  • Passion for social media and influencer marketing.
  • Basic knowledge of social platforms and the influencer landscape.
  • Ability to communicate clearly and provide regular updates to a manager.
  • Ability to understand campaign requirements and provide accurate feedback.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Strong prioritization skills while working across multiple contacts and brands.
  • Ability to seek guidance from an Executive and Manager as needed.
  • Familiarity with reporting templates and technology.
  • Ability to extract key learnings from campaign performance.

Benefits

  • Access to WPP Media and WPP global networks for professional connections and learning.
  • Growth and development opportunities in an open, supportive environment.
  • Inclusive culture with employee resource groups and frequent in-office events.
  • Opportunity to work in a trust- and respect-based workplace where everyone feels they belong.
  • Flexible accommodations or flexibility can be discussed during the interview process.
  • Equal opportunity employer commitment without discrimination.

Interested in this position?

Apply directly on the company website

Apply Now

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