Influencer Marketing Specialist, International

2 hours, 2 minutes ago
Full-time
Mid Level
Marketing and Growth
Bryan Johnson - State Farm Insurance Agent

Bryan Johnson - State Farm Insurance Agent

State Farm is a well-established insurance company founded in 1922, with a commitment to fairness and customer service. They offer a wide range of financial products and services to help customers manage their present and plan for the future.

Diversified Financial Services
Founded 1922

Description

  • Build and own a scalable creator pipeline across Singapore and Hong Kong.
  • Source, vet, and manage localized creators based on market, language, and cultural fit.
  • Run influencer campaigns end to end, including outreach, negotiation, briefs, timelines, approvals, tracking, and results analysis.
  • Manage dozens of creators simultaneously while keeping deliverables on track.
  • Own whitelisting and usage rights to ensure assets are contractually covered and compliant with local disclosure rules.
  • Partner with Paid Media to turn winning creator content into ads and optimize by market.
  • Build market-level reporting on customers, revenue per creative, spend, turnaround time, and active creator count.
  • Create repeatable creator playbooks, including localized briefing templates, compliance guardrails, and best practices.
  • Support geo-targeted creator activations tied to market and retail launches.

Requirements

  • 3–5+ years of experience in influencer marketing or creator partnerships with direct ownership of creator programs.
  • Proven track record running performance-driven influencer campaigns tied to CAC, revenue, and new customer growth.
  • Experience sourcing creators across multiple countries and negotiating contracts, usage rights, and whitelisting terms.
  • Working knowledge of international disclosure and advertising compliance.
  • Exceptional organization and strong writing/creative taste.
  • Experience in DTC health, wellness, supplements, or longevity (preferred).
  • Fluency with paid social platforms such as Meta and TikTok (preferred).
  • Experience building reporting and attribution from scratch across multiple markets (preferred).
  • Fluent in Chinese and English (preferred).
  • Ability to work independently after onboarding and collaborate cross-functionally when needed (preferred).

Interested in this position?

Apply directly on the company website

Apply Now

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