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Director of Product Growth & Digital Marketing

9 hours, 25 minutes ago
United States
Full-time
Senior
Growth Marketing Manager
Product Management
Content Marketing CRM Digital Marketing Email Marketing SEO Wireframing
Apply Now
Playbook Experience

Playbook Experience

With hospitality at our core, we craft thriving hubs that drive tenant satisfaction, operational performance, and long-term value.

Internet Software & Services
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Description

  • Own digital-to-physical conversion strategies for public consumers, corporate groups, and building tenants.
  • Define analytics event schemas, tracking architecture, performance metrics, and multi-touch attribution.
  • Map and optimize acquisition and conversion funnels across websites, apps, services, and physical offerings.
  • Build SEO, paid media, landing page, and offline-to-online acquisition programs.
  • Design lifecycle campaigns, in-app booking flows, recommendations, checkout experiences, and upsells.
  • Partner with engineers and Product leadership to guide features that increase utilization and monetization.
  • Develop scalable creative workflows and maintain premium visual standards across digital platforms.
  • Build AI, CRM, automation, and content-generation pipelines for localized marketing execution.
  • Use behavioral and predictive analytics to improve registration, retention, bookings, and revenue.

Requirements

  • 6+ years of experience in consumer marketplaces, hospitality technology, or online-to-offline growth.
  • Experience scaling digital platforms that drive physical foot traffic, space bookings, ticketing, or local-service utilization.
  • Advanced fluency with web and app analytics, event tracking, metric definition, and systematic A/B testing.
  • Hands-on experience with SEO, paid media, landing pages, and pre-login acquisition funnels.
  • Ability to define product requirements and collaborate directly with software engineers.
  • Experience using physical and experiential touchpoints to drive digital registration.
  • Experience building AI tools, marketing automation, CRM workflows, or scalable campaign systems.
  • Strong creative workflow and premium digital experience management capabilities.
  • Ability to operate independently as a strategic solo operator with cross-functional collaborators, freelancers, and AI tools.
  • Strong quantitative, behavioral, psychographic, and in-person conversion expertise; traditional B2B SaaS, physical e-commerce, and pure event marketing backgrounds are not a fit.

Benefits

  • $150,000-$175,000 salary range plus equity eligibility.
  • Remote work from anywhere in the continental United States.
  • Free employee-only medical coverage.
  • 4% employer 401(k) match.
  • Free short-term disability coverage.
  • 25% nationwide travel requirement.
  • Additional benefits available through Playbook.

Interested in this position?

Apply directly on the company website

Apply Now

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