Lead Ads Product Marketing Manager

8 hours, 5 minutes ago
Full-time
Lead
Product Management
Pinterest

Pinterest

Pinterest is the world's first visual discovery engine, offering a vast dataset of ideas with over 200 billion recipes, home hacks, and style inspiration. With a mission to inspire everyone to create a life they love, Pinterest empowers its employees t...

Internet Software & Services
5K-10K
Founded 2010

Description

  • Set and execute the go-to-market strategy for CTV capabilities in Pinterest Ads Manager.
  • Translate technical product capabilities and performance insights into customer value propositions and messaging.
  • Partner with Product, Data Science, Sales, Marketing, and Pinterest Ads teams on customer, market, competitive, and performance insights.
  • Create launch and enablement materials, including messaging guides, sales decks, FAQs, product pages, release communications, and training content.
  • Lead cross-functional launch working groups, defining owners, milestones, dependencies, and escalation paths.
  • Define and monitor launch and adoption metrics, using data and customer feedback to improve future programs.
  • Use AI for research, analysis, and content development while validating accuracy, quality, and responsible data handling.

Requirements

  • 10+ years of experience in product marketing, go-to-market strategy, or a related role in ad tech, CTV, performance marketing, or B2B SaaS.
  • Bachelor’s degree in marketing, business, communications, or a related field, or equivalent experience.
  • Experience bringing complex technical products or features to market from positioning through post-launch optimization.
  • Experience in ad tech, performance marketing, CTV, programmatic advertising, or related domains.
  • Ability to translate technical concepts and data into clear, customer-focused narratives.
  • Experience using customer, market, competitive, and product-performance insights to guide GTM decisions.
  • Experience partnering across Product, Sales, Marketing, and other cross-functional teams.
  • Experience using AI to improve research, analysis, or content development while validating results.
  • High integrity, ownership, sound judgment, and ability to protect sensitive information.
  • Experience launching an integrated product, platform partnership, or post-acquisition offering is preferred.
  • Must attend in-person collaboration 1–2 times per quarter; role can be based anywhere in the United States.
  • Position is not eligible for relocation assistance.

Benefits

  • US base salary range of $145,747–$300,067, plus equity eligibility.
  • Flexible remote work model with limited in-office collaboration.
  • Equal opportunity workplace with support for medical and religious accommodations.

Interested in this position?

Apply directly on the company website

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