Senior Creative Strategist - Paid Social (Meta Ads)

1 day ago
Full-time
Senior
Design and User Experience
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Own and scale Facebook and Instagram ad campaigns across multiple accounts.
  • Manage campaign performance from concepting through launch, optimization, and scaling.
  • Develop ad angles, hooks, messaging frameworks, and campaign narratives.
  • Write creative briefs for designers, video editors, and UGC creators.
  • Lead UGC strategy, including scripting, storytelling, and video direction.
  • Analyze campaign performance daily and identify opportunities to improve results.
  • Optimize audiences, offers, creatives, and messaging based on performance data.
  • Use creative and performance insights to refine messaging, hooks, storytelling, and positioning.
  • Collaborate with designers, editors, and internal marketing teams on growth initiatives.
  • Maintain accountability for CPL, CPA, ROAS, conversion performance, and revenue growth.

Requirements

  • 3+ years of experience running Facebook and Instagram ads at a high level.
  • Experience managing at least $10,000+ per month in ad spend, with significantly larger budgets preferred.
  • Experience managing multiple accounts simultaneously, with 5+ accounts preferred.
  • Strong hands-on experience with ad concepting, creative strategy, messaging development, creative brief writing, and paid ad storytelling.
  • Ability to create high-converting UGC concepts, static ad concepts, and video ad narratives.
  • Strong command of Meta Ads Manager, Facebook Business Suite, Meta Pixel, conversion tracking, and campaign optimization.
  • Strong copywriting ability for hooks, CTAs, and ad messaging.
  • Strong portfolio of winning UGC, static, and short-form video ads.
  • Experience with UGC workflows, creator coordination, and video production processes.
  • Daily use of AI tools such as ChatGPT and AI-assisted creative workflows is preferred.

Benefits

  • Full-time remote role.
  • Working hours aligned to EST.
  • Opportunity to own both creative strategy and campaign execution.
  • Direct impact on growth and revenue across high-performing Meta campaigns.
  • Exposure to paid social, UGC systems, performance creative, and growth marketing.
  • Growth opportunities into Creative Director, Head of Paid Social, or Growth Marketing leadership.

Interested in this position?

Apply directly on the company website

Apply Now

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