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Personal Brand Strategist / Manager

1 day, 7 hours ago
South Africa
Part-time
Mid Level
Marketing Strategist
Marketing and Growth
Copywriting
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 412

Description

  • Develop and execute the CEO’s personal brand strategy across multiple platforms and content channels.
  • Repurpose podcasts, interviews, media appearances, and long-form content into posts, reels, clips, hooks, captions, and other assets.
  • Write and refine content in the CEO’s authentic voice while maintaining consistent messaging and positioning.
  • Direct video editors on clip selection, hooks, pacing, structure, captions, and creative quality.
  • Monitor content performance and recommend improvements to reach, engagement, retention, and audience growth.
  • Align personal brand activity with company marketing, lead generation, sales, and business growth objectives.
  • Coordinate with the PR firm to maximize media appearances and repurpose PR opportunities into content.
  • Leverage the Top 50 Apple Podcast and other media assets to strengthen visibility, credibility, and audience engagement.
  • Manage content schedules, deadlines, approvals, deliverables, and overall content quality independently.

Requirements

  • Proven experience developing and growing a personal brand.
  • Experience managing the personal brand of a CEO, founder, executive, expert, or public-facing professional.
  • Hands-on experience creating content across multiple social media platforms.
  • Strong understanding of social media strategy, audience growth, and content engagement.
  • Experience repurposing long-form content into posts, reels, clips, hooks, captions, and short-form videos.
  • Experience directing or collaborating with video editors on short-form content.
  • Strong writing skills and the ability to write naturally in another person’s voice.
  • Strong creative judgment, editorial ability, organization, communication, and project coordination skills.
  • Ability to work independently, take initiative, and connect personal branding to marketing, lead generation, and sales.
  • Experience using analytics to improve content strategy and familiarity with major social platforms and short-form video trends preferred.
  • Experience with podcasts, interviews, media appearances, PR agencies, or marketing teams preferred.
  • Experience in legal, business, professional services, or podcasting industries preferred.
  • Ability to use AI tools appropriately while providing original strategy, creativity, editorial judgment, and voice adaptation.
  • Availability for approximately 10–20 hours per week in a remote part-time role.

Benefits

  • Remote part-time work arrangement.
  • Approximately 10–20 hours per week.
  • Opportunity to transition into a full-time marketing role based on performance.

Interested in this position?

Apply directly on the company website

Apply Now

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