Senior Manager, Category and Commercial Development

1 day, 8 hours ago
Full-time
Lead
Sales and Business Development
Once Upon a Farm

Once Upon a Farm

Once Upon a Farm provides organic, non-GMO, dairy-free snacks and baby food through cold-pressed pouches and plant-rich meals, fostering a lifelong love for healthy eating from the start.

Beverages
11-50
Founded 2012
$85M raised

Description

  • Develop annual category growth strategies, category visions, narratives, and retail playbooks for the Baby portfolio.
  • Analyze consumer, shopper, retailer, syndicated, competitive, and market data to identify growth opportunities and make actionable recommendations.
  • Lead category reviews and create customer-specific presentations that influence retailer decisions, distribution, assortment, and category growth.
  • Build relationships with Sales teams and retail category managers to support Joint Business Planning and win Category Captaincies.
  • Partner cross-functionally to develop Product, Price, Place, and Promotion strategies across retail channels.
  • Shape portfolio architecture, assortment, pricing, distribution, shelving, and customer activation strategies.
  • Serve as the sales voice throughout innovation commercialization, including launch planning, distribution targets, retail sell-in, and launch readiness.
  • Monitor post-launch performance, identify improvement opportunities, and share commercialization learnings across the organization.

Requirements

  • 10+ years of progressive experience in Category Management, Category Development, Commercial Strategy, Sales Strategy, or related CPG functions.
  • Proven success developing category growth strategies that improve market share, distribution, retailer partnerships, and profitable revenue growth.
  • Experience using Circana/IRI, NielsenIQ, SPINS, Numerator, retailer POS, and shopper insights to guide decisions.
  • Experience developing customer-facing category stories and retailer presentations.
  • Strong knowledge of category management principles, shopper behavior, consumer insights, and the 4Ps across retail channels.
  • Experience supporting innovation commercialization and portfolio strategy through cross-functional collaboration.
  • Exceptional analytical, storytelling, communication, presentation, project management, and organizational skills.
  • Ability to influence without direct authority, manage ambiguity, prioritize effectively, and present recommendations to senior leaders and retail partners.
  • Bachelor’s degree in Business, Marketing, or a related field preferred, or equivalent professional experience.
  • Must reside in the United States; visa sponsorship is unavailable.

Benefits

  • Salary range of $140,000–$165,000, with potential bonuses, stipends, equity, and role-specific perks.
  • Remote-first work environment with remote life, Nourish and Nurture, and monthly cell and internet stipends.
  • Annual bonus and 401(k) with a 4% company match after three months.
  • Unlimited PTO, paid volunteer time, and civic responsibility leave.
  • Employee medical coverage at 100% on select plans, plus dental and vision coverage for employees and dependents.
  • Up to 18 weeks of paid parental leave, return-to-work support, product support, and breast milk shipping assistance.
  • Quarterly product deliveries, employee discounts, life insurance, FSA/HSA options, and an employee assistance program.

Interested in this position?

Apply directly on the company website

Apply Now

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