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Paid Media Specialist

11 hours, 38 minutes ago
Serbia, Bulgaria, Poland, Romania, Ukraine
Full-time
Mid Level
Paid Media Specialist
Marketing and Growth
CSS Facebook Ads Google Ads HTML HubSpot Instagram API Keyword Research
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Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 521

Description

  • Plan, launch, and optimize paid media campaigns across Google Ads, Meta Ads, and other digital advertising platforms.
  • Manage Google Ads campaigns across Search, Display, Performance Max, and Local Services Ads.
  • Conduct keyword research, manage match types and negative keywords, and refine bid strategies and ad copy.
  • Build and optimize Meta Ads campaigns across Facebook and Instagram for brand awareness, lead generation, and remarketing.
  • Develop and optimize custom audiences, lookalike audiences, and retargeting campaigns.
  • Monitor budgets, pacing, and campaign performance daily to improve efficiency and scale winners.
  • Work with landing page tools to test headlines, CTAs, forms, and layouts for better conversion rates.
  • Build weekly and monthly performance reports and present data-backed recommendations.
  • Analyze campaign data to identify trends, opportunities, and performance issues early.
  • Collaborate with marketing leadership and creative teams to improve campaign priorities and creative performance.

Requirements

  • 3+ years of hands-on paid media management experience.
  • Strong experience managing Google Ads, including Google Search, Performance Max, and Local Services Ads (LSA).
  • Experience managing Meta Ads campaigns end-to-end.
  • Experience managing monthly advertising budgets of $50,000+.
  • Proven ability to optimize campaigns using performance data.
  • Strong analytical and problem-solving skills.
  • Ability to manage multiple campaigns simultaneously.
  • Excellent written and verbal English communication skills.
  • Comfortable working independently in a remote environment.
  • Preferred experience in home services, B2B, or local service businesses.
  • Familiarity with HubSpot, CallRail, CRM platforms, and call tracking systems.
  • Experience supporting multi-location businesses or franchise organizations.
  • Basic HTML and CSS knowledge for landing page updates.

Benefits

  • Fully remote role.
  • Long-term growth opportunities.
  • Career progression into Senior Paid Media Specialist, Performance Marketing Manager, Growth Marketing Manager, or Head of Paid Media.
  • Opportunity to own paid media strategy across multiple platforms.
  • Direct impact on lead generation and revenue growth.
  • Performance-focused environment with measurable outcomes.
  • Opportunity to work with modern advertising platforms and tools.

Interested in this position?

Apply directly on the company website

Apply Now

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