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LinkedIn Ads Specialist

2 weeks, 6 days ago
Kenya, South Africa
Full-time
Junior
Paid Media Specialist
Sales and Business Development
CRM Facebook Ads Google Ads Google Analytics LinkedIn Ads
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 354

Description

  • Build, launch, and manage LinkedIn advertising campaigns across multiple client accounts.
  • Develop audience targeting strategies based on client objectives and buyer personas.
  • Create campaign structures aligned with lead generation and brand awareness goals.
  • Test ad formats, messaging, creatives, offers, and bidding strategies to improve performance.
  • Monitor campaign performance daily and implement data-driven optimizations.
  • Adjust bids, budgets, targeting, placements, and creatives to improve results and reduce CPL.
  • Prepare weekly and monthly campaign performance reports and present insights to clients and stakeholders.
  • Partner with clients to understand business objectives and provide proactive recommendations.
  • Stay current on LinkedIn Ads features, platform updates, and B2B advertising best practices.
  • Recommend process improvements that enhance campaign performance and operational efficiency.

Requirements

  • 2+ years of experience managing paid digital advertising campaigns.
  • Proven hands-on experience with LinkedIn Campaign Manager.
  • Experience managing multiple client accounts simultaneously.
  • Experience running B2B lead generation campaigns.
  • Strong understanding of LinkedIn advertising strategy and optimization.
  • Experience with audience segmentation and targeting.
  • Strong analytical skills with the ability to interpret campaign data.
  • Excellent reporting, presentation, written, and verbal English communication skills.
  • High attention to detail and strong organizational abilities.
  • Ability to work remotely during U.S. EST business hours.
  • Experience with Google Ads, Meta Ads, or other paid advertising platforms (nice to have).
  • Agency or client-facing experience (nice to have).
  • Experience managing larger advertising budgets (nice to have).
  • Bachelor’s degree in Marketing, Business, Communications, or a related field (nice to have).

Benefits

  • Fully remote role supporting U.S. clients.
  • Full-time position.
  • Career growth into Senior Paid Media Specialist, Performance Marketing Manager, or Paid Media Lead roles.
  • Strong ownership and autonomy over campaign strategy.
  • Opportunity to deepen expertise in LinkedIn advertising and B2B paid media.

Interested in this position?

Apply directly on the company website

Apply Now

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