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LinkedIn Ads Specialist

4 hours, 28 minutes ago
Kenya, South Africa
Full-time
Junior
Paid Media Specialist
Sales and Business Development
CRM Facebook Ads Google Ads Google Analytics LinkedIn Ads
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 675

Description

  • Build, launch, and manage LinkedIn advertising campaigns across multiple client accounts.
  • Develop audience targeting strategies based on client objectives and buyer personas.
  • Create campaign structures aligned with lead generation and brand awareness goals.
  • Test ad formats, messaging, creatives, offers, and bidding strategies to improve performance.
  • Monitor campaign performance daily and make data-driven optimizations to bids, budgets, targeting, placements, and creatives.
  • Reduce cost per lead while improving lead quality and scaling efficient campaigns.
  • Prepare weekly and monthly performance reports and present insights to clients and internal stakeholders.
  • Partner with clients to understand business goals and provide proactive recommendations.
  • Research LinkedIn Ads updates, B2B advertising trends, and new testing opportunities.
  • Recommend process improvements that enhance campaign performance and operational efficiency.

Requirements

  • 2+ years of experience managing paid digital advertising campaigns.
  • Proven hands-on experience with LinkedIn Campaign Manager.
  • Experience managing multiple client accounts simultaneously.
  • Experience running B2B lead generation campaigns.
  • Strong understanding of LinkedIn advertising strategy and optimization.
  • Experience with audience segmentation and targeting.
  • Strong analytical skills with the ability to interpret campaign data.
  • Excellent reporting, presentation, written, and verbal English communication skills.
  • High attention to detail and strong organizational abilities.
  • Ability to work remotely during U.S. EST business hours.
  • Experience with Google Ads, Meta Ads, or other paid advertising platforms (nice to have).
  • Agency or client-facing experience (nice to have).
  • Experience managing larger advertising budgets (nice to have).
  • Bachelor’s degree in Marketing, Business, Communications, or a related field (nice to have).
  • Experience with Google Analytics, Microsoft Excel/Google Sheets, reporting and analytics platforms, and CRM/marketing platforms.

Benefits

  • Full-time, remote position.
  • Working hours aligned to U.S. Eastern Standard Time (EST).
  • Fully remote opportunity supporting U.S. clients.
  • Direct ownership over campaign strategy and execution.
  • Opportunity to manage a diverse portfolio of B2B advertising accounts.
  • Career growth into senior paid media and performance marketing roles.

Interested in this position?

Apply directly on the company website

Apply Now

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